Data Science & Analytics

Product Analytics and Metrics: Tracking Plans, Funnels, Cohorts and A/B Testing – London, 14–18 Jun 2027

Product Analytics and Metrics: Tracking Plans, Funnels, Cohorts and A/B Testing runs in London from Monday 14 June to Friday 18 June 2027 (1 Week). The fee is 25,300 SAR per participant. The same programme is also scheduled in 1 other city.

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Dates
Length
1 Week
Fee per participant
25,300 SAR
Format
In person, London
Venue
Central London four-star
Status
Open for registration
Week
24 of 2027
Reference
562_17426

This session

14–18 Jun 2027

This Product Analytics and Metrics: Tracking Plans, Funnels, Cohorts and A/B Testing session in London runs from Monday 14 June to Friday 18 June 2027 (week 24, Q2 2027). It is the only date in London in 2027, at a fee of 25,300 SAR. Registration is open for this date. It is held in person at Central London four-star.

How do I book this date?

Register online to request your place, or send us a question about this date first.

Reference for this date: 562_17426. Quote it when you contact us.

Before you book, read our cancellation policy.

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Questions about this date

When does Product Analytics and Metrics: Tracking Plans, Funnels, Cohorts and A/B Testing in London start and finish?

It starts on Monday 14 June and finishes on Friday 18 June 2027: 1 Week.

How much does Product Analytics and Metrics: Tracking Plans, Funnels, Cohorts and A/B Testing in London cost?

The fee for this date is 25,300 SAR per participant. Please read our cancellation policy before you book.

Is this date held in person or online?

It is held in person in London, at Central London four-star.

Where else does Product Analytics and Metrics: Tracking Plans, Funnels, Cohorts and A/B Testing run?

It is also scheduled in 1 other city: Dubai.

What does this programme cover?

Digital product teams and public e-service owners collect millions of user events, yet many still cannot say whether a release improved retention, why users abandon onboarding or which feature is worth keeping. Tracking is inconsistent, dashboards show vanity counts and experiments end without a trustworthy verdict. This Core Concept course builds practical product analytics and metrics skills, from metric frameworks and event instrumentation to funnel, cohort and A/B testing analysis. Participants produce a Product Metrics Framework, Tracking Plan and Experiment Design for a case app.

The programme outline covers:

  • Introduction
  • Course Objectives
  • Target Audience
  • Course Outline
  • Day 1: Product Analytics Foundations and Current-State Review
  • Day 2: Metric Frameworks and Tracking Architecture
  • Day 3: Funnel, Cohort and Engagement Analysis
  • Day 4: Experimentation, Data Quality and Privacy Risks
  • Day 5: Modelling Build: Metrics Framework, Tracking Plan and Experiment
  • Skills You Will Gain
  • Why Attend This Course
  • Conclusion
Read the full outline on the programme page ↗

Where else does this programme run?

Also scheduled in 1 other city.

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