Executive Skills & Corporate Communication

Digital and Public Diplomacy: Soft Power, Social Media Statecraft and Foreign Audience Engagement – Barcelona, 21–25 Dec 2026

Digital and Public Diplomacy: Soft Power, Social Media Statecraft and Foreign Audience Engagement runs in Barcelona from Monday 21 December to Friday 25 December 2026 (1 Week). The fee is 23,500 SAR per participant. The same programme is also scheduled in 7 other cities.

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Dates
Length
1 Week
Fee per participant
23,500 SAR
Format
In person, Barcelona
Venue
Eixample district four-star
Status
Open for registration
Week
52 of 2026
Reference
741_19399

This session

21–25 Dec 2026

This Digital and Public Diplomacy: Soft Power, Social Media Statecraft and Foreign Audience Engagement session in Barcelona runs from Monday 21 December to Friday 25 December 2026 (week 52, Q4 2026). It is the only date in Barcelona in 2026, at a fee of 23,500 SAR. Registration is open for this date. It is held in person at Eixample district four-star.

How do I book this date?

Register online to request your place, or send us a question about this date first.

Reference for this date: 741_19399. Quote it when you contact us.

Before you book, read our cancellation policy.

Let’s talk about your next step.

Questions about this date

When does Digital and Public Diplomacy: Soft Power, Social Media Statecraft and Foreign Audience Engagement in Barcelona start and finish?

It starts on Monday 21 December and finishes on Friday 25 December 2026: 1 Week.

How much does Digital and Public Diplomacy: Soft Power, Social Media Statecraft and Foreign Audience Engagement in Barcelona cost?

The fee for this date is 23,500 SAR per participant. Please read our cancellation policy before you book.

Is this date held in person or online?

It is held in person in Barcelona, at Eixample district four-star.

Where else does Digital and Public Diplomacy: Soft Power, Social Media Statecraft and Foreign Audience Engagement run?

It is also scheduled in 7 other cities: Amsterdam, Dammam, Dubai, Jeddah, London, Paris and Riyadh.

What does this programme cover?

Digital diplomacy now decides how foreign publics perceive an institution long before any official meets them: a single post can start an online row, rival narratives fill silence within hours and campaigns are judged by follower counts instead of shifts in attitude. This Core Concept course equips diplomats, government communicators and international relations staff to plan public diplomacy that listens before it speaks, builds soft power through culture and exchange, runs social media statecraft, counters disinformation and proves impact. Each participant produces a Digital Public Diplomacy Campaign Plan for a case institution.

The programme outline covers:

  • Introduction
  • Course Objectives
  • Target Audience
  • Course Outline
  • Day 1: Public Diplomacy Foundations and Soft Power Diagnosis
  • Day 2: Audience Listening, Cultural Exchange and Place Branding Models
  • Day 3: Social Media Statecraft and Strategic Narrative Design
  • Day 4: Disinformation, Online Crises and Reputation Risk
  • Day 5: Case Workshop: Digital Public Diplomacy Campaign Plan
  • Skills You Will Gain
  • Why Attend This Course
  • Conclusion
Read the full outline on the programme page ↗

Where else does this programme run?

Also scheduled in 7 other cities.

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