Sales & Marketing

Mastering Complex B2B Sales & Enterprise Account Management – Dubai, 9–13 Aug 2027

Mastering Complex B2B Sales & Enterprise Account Management runs in Dubai from Monday 9 August to Friday 13 August 2027 (1 Week). The fee is 19,500 SAR per participant. The same programme is also scheduled in 7 other cities.

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Dates
Length
1 Week
Fee per participant
19,500 SAR
Format
In person, Dubai
Venue
Five-star CBD venue
Status
Open for registration
Week
32 of 2027
Reference
329_12665

This session

9–13 Aug 2027

This Mastering Complex B2B Sales & Enterprise Account Management session in Dubai runs from Monday 9 August to Friday 13 August 2027 (week 32, Q3 2027). It is the 2nd of 2 dates in Dubai in 2027, at a fee of 19,500 SAR, the same for each of them. Registration is open for this date. It is held in person at Five-star CBD venue.

When else does it run in Dubai?

How do I book this date?

Register online to request your place, or send us a question about this date first.

Reference for this date: 329_12665. Quote it when you contact us.

Before you book, read our cancellation policy.

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Questions about this date

When does Mastering Complex B2B Sales & Enterprise Account Management in Dubai start and finish?

It starts on Monday 9 August and finishes on Friday 13 August 2027: 1 Week.

How much does Mastering Complex B2B Sales & Enterprise Account Management in Dubai cost?

The fee for this date is 19,500 SAR per participant. Please read our cancellation policy before you book.

Is this date held in person or online?

It is held in person in Dubai, at Five-star CBD venue.

Where else does Mastering Complex B2B Sales & Enterprise Account Management run?

It is also scheduled in 7 other cities: Amsterdam, Barcelona, Dammam, Jeddah, London, Paris and Riyadh.

What does this programme cover?

Enterprise B2B transactions frequently stall or collapse when commercial teams rely on informal relationship selling rather than rigorous opportunity governance across buying committees. Disconnected customer interactions, unidentified decision-makers, and unmitigated pursuit vulnerabilities degrade win rates and erode long-term account margins. This Core Concept course equips sales leaders and account managers with the Korn Ferry Sell powered by Miller Heiman methodology to qualify enterprise pipelines, align complex buyer motives, and expand multi-year client revenue. Participants leave with a completed Strategic Opportunity Blue Sheet and Gold Sheet Account Plan.

The programme outline covers:

  • Introduction
  • Course Objectives
  • Target Audience
  • Course Outline
  • Day 1: Complex B2B Opportunity Assessment and the Miller Heiman Architecture
  • Day 2: Strategic Selling with Perspective and Buying Influence Mapping
  • Day 3: Conceptual Selling and Customer Interaction Mechanics
  • Day 4: Large Account Management Process, Risk Controls, and Red Flags
  • Day 5: Case Study Execution and Account Strategy Finalisation
  • Skills You Will Gain
  • Why Attend This Course
  • Conclusion
Read the full outline on the programme page ↗

Where else does this programme run?

Also scheduled in 7 other cities.

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