Sales & Marketing

Advanced Strategic and Global Key Account Management – Paris, 14–25 Dec 2026

Advanced Strategic and Global Key Account Management runs in Paris from Monday 14 December to Friday 25 December 2026 (2 Weeks). The fee is 42,300 SAR per participant. The same programme is also scheduled in 7 other cities.

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Dates
Length
2 Weeks
Fee per participant
42,300 SAR
Format
In person, Paris
Venue
Right Bank business hotel
Status
Open for registration
Week
51 of 2026
Reference
360_13107

This session

14–25 Dec 2026

This Advanced Strategic and Global Key Account Management session in Paris runs from Monday 14 December to Friday 25 December 2026 (week 51, Q4 2026). It is the only date in Paris in 2026, at a fee of 42,300 SAR, the same for each of them. Registration is open for this date. It is held in person at Right Bank business hotel.

When else does it run in Paris?

How do I book this date?

Register online to request your place, or send us a question about this date first.

Reference for this date: 360_13107. Quote it when you contact us.

Before you book, read our cancellation policy.

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Questions about this date

When does Advanced Strategic and Global Key Account Management in Paris start and finish?

It starts on Monday 14 December and finishes on Friday 25 December 2026: 2 Weeks.

How much does Advanced Strategic and Global Key Account Management in Paris cost?

The fee for this date is 42,300 SAR per participant. Please read our cancellation policy before you book.

Is this date held in person or online?

It is held in person in Paris, at Right Bank business hotel.

Where else does Advanced Strategic and Global Key Account Management run?

It is also scheduled in 7 other cities: Amsterdam, Barcelona, Dammam, Dubai, Jeddah, London and Riyadh.

What does this programme cover?

Organisations that sell to large, multi-country customers often run their most valuable accounts as a collection of local relationships: prices differ by country, nobody owns the whole customer, internal teams pull in different directions and the value delivered is never measured. This Core Concept two-week course in advanced strategic and global key account management equips senior account leaders to select and tier accounts, co-create and quantify value, govern accounts across countries and lead cross-functional account teams. Participants finish by building a Strategic Global Account Plan for one of their own accounts.

The programme outline covers:

  • Introduction
  • Course Objectives
  • Target Audience
  • Course Outline
  • Day 1: Strategic Account Management Foundations and the Global Customer
  • Day 2: Account Selection, Portfolio Frameworks and Programme Design
  • Day 3: Value Discovery, Co-Creation and Quantification
  • Day 4: Account Intelligence, CRM and Predictive Analytics
  • Day 5: Week-One Integration: Guided Case on a Multi-Site Industrial Customer
  • Day 6: Global Account Management and Multi-Country Coordination
  • Day 7: Account Governance, Risk and Profitability Control
  • Day 8: Leading Cross-Functional Account Teams and Executive Relationships
  • Day 9: KAM Performance Measurement and Programme Maturity
  • Day 10: Capstone: Strategic Global Account Plan
  • Skills You Will Gain
  • Why Attend This Course
  • Conclusion
Read the full outline on the programme page ↗

Where else does this programme run?

Also scheduled in 7 other cities.

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