Customer Experience & Service Excellence (CX)

Tour Guiding and Visitor Experience: Heritage Interpretation, Storytelling and Visitor Care – Dubai, 5–9 Jul 2027

Tour Guiding and Visitor Experience: Heritage Interpretation, Storytelling and Visitor Care runs in Dubai from Monday 5 July to Friday 9 July 2027 (1 Week). The fee is 19,500 SAR per participant. The same programme is also scheduled in 7 other cities.

Dates: Monday 5 Jul – Friday 9 Jul 2027
Length: 1 Week
Fee per participant: 19,500 SAR
Format: In person, Dubai
Venue: Five-star CBD venue
Status: Open for registration
Week: 27 of 2027
Reference: 439_14062

This session

5–9 Jul 2027

This Tour Guiding and Visitor Experience: Heritage Interpretation, Storytelling and Visitor Care session in Dubai runs from Monday 5 July to Friday 9 July 2027 (week 27, Q3 2027). It is the 2nd of 2 dates in Dubai in 2027, at a fee of 19,500 SAR, the same for each of them. Registration is open for this date. It is held in person at Five-star CBD venue.

When else does it run in Dubai?

4 – 8 January 2027 19,500 SAR
5 – 9 July 2027 This date 19,500 SAR

How do I book this date?

Reference for this date: 439_14062. Quote it when you contact us.

Before you book, read our cancellation policy.

Let’s talk about your next step.

Questions about this date

When does Tour Guiding and Visitor Experience: Heritage Interpretation, Storytelling and Visitor Care in Dubai start and finish?

It starts on Monday 5 July and finishes on Friday 9 July 2027: 1 Week.

How much does Tour Guiding and Visitor Experience: Heritage Interpretation, Storytelling and Visitor Care in Dubai cost?

The fee for this date is 19,500 SAR per participant. Please read our cancellation policy before you book.

Is this date held in person or online?

It is held in person in Dubai, at Five-star CBD venue.

Where else does Tour Guiding and Visitor Experience: Heritage Interpretation, Storytelling and Visitor Care run?

It is also scheduled in 7 other cities: Amsterdam, Barcelona, Dammam, Jeddah, London, Paris and Riyadh.

What does this programme cover?

Tour guiding and visitor experience at heritage sites, museums and attractions often depend on a few gifted individuals, while other guides recite dates, lose groups at busy points and struggle when a visitor complains or falls ill. Visitors leave with facts but no meaning, and sites lack a shared service standard. This Core Concept course builds the practical craft of the guide and the visitor-services team: interpretation, storytelling, tour planning, group leadership, safe and accessible visits, wayfinding and service recovery. Participants produce a Guided Tour Plan and Visitor Care Toolkit for their own site.

The programme outline covers:

Introduction
Course Objectives
Target Audience
Course Outline
Day 1: The Guide's Role, Ethics and the Visitor Experience
Day 2: Heritage Interpretation and Storytelling Methods
Day 3: Planning and Running a Guided Tour
Day 4: Visitor Care, Safety, Access and Service Recovery
Day 5: Tour Rehearsal Role-Plays and the Tour Plan
Skills You Will Gain
Why Attend This Course
Conclusion