Sales & Marketing

Pricing Strategy and Revenue Management: Willingness to Pay, Discounts and Capacity – Dammam, 24–28 Oct 2027

Pricing Strategy and Revenue Management: Willingness to Pay, Discounts and Capacity runs in Dammam from Sunday 24 October to Thursday 28 October 2027 (1 Week). The fee is 19,500 SAR per participant. The same programme is also scheduled in 7 other cities.

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Dates
Length
1 Week
Fee per participant
19,500 SAR
Format
In person, Dammam
Venue
Eastern Province five-star
Status
Open for registration
Week
42 of 2027
Reference
90_14900

This session

24–28 Oct 2027

This Pricing Strategy and Revenue Management: Willingness to Pay, Discounts and Capacity session in Dammam runs from Sunday 24 October to Thursday 28 October 2027 (week 42, Q4 2027). It is the only date in Dammam in 2027, at a fee of 19,500 SAR. Registration is open for this date. It is held in person at Eastern Province five-star.

How do I book this date?

Register online to request your place, or send us a question about this date first.

Reference for this date: 90_14900. Quote it when you contact us.

Before you book, read our cancellation policy.

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Questions about this date

When does Pricing Strategy and Revenue Management: Willingness to Pay, Discounts and Capacity in Dammam start and finish?

It starts on Sunday 24 October and finishes on Thursday 28 October 2027: 1 Week.

How much does Pricing Strategy and Revenue Management: Willingness to Pay, Discounts and Capacity in Dammam cost?

The fee for this date is 19,500 SAR per participant. Please read our cancellation policy before you book.

Is this date held in person or online?

It is held in person in Dammam, at Eastern Province five-star.

Where else does Pricing Strategy and Revenue Management: Willingness to Pay, Discounts and Capacity run?

It is also scheduled in 7 other cities: Amsterdam, Barcelona, Dubai, Jeddah, London, Paris and Riyadh.

What does this programme cover?

Pricing strategy and revenue management decide how much of the value a business creates it actually keeps, yet many organisations set list prices by habit, let discounts drift through unchecked approvals and sell perishable capacity on a first-come basis. This Core Concept course gives practitioners the methods to set prices from customer value and elasticity, trace margin leakage down the price waterfall and allocate limited capacity against forecast demand. Participants build working models on multi-sector case data and leave with a Pricing and Revenue Playbook for their own products or services.

The programme outline covers:

  • Introduction
  • Course Objectives
  • Target Audience
  • Course Outline
  • Day 1: Pricing Objectives, Price Levers and Current Price Performance
  • Day 2: Customer Value, Willingness to Pay and Price Segmentation
  • Day 3: Revenue Management for Perishable Capacity
  • Day 4: Discount Governance, Promotions and Pricing Risk
  • Day 5: Pricing and Revenue Model Build and the Playbook
  • Skills You Will Gain
  • Why Attend This Course
  • Conclusion
Read the full outline on the programme page ↗

Where else does this programme run?

Also scheduled in 7 other cities.

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