Sales & Marketing

Healthcare Marketing: Service-Line Growth, Physician Referrals and Patient Acquisition – Paris, 6–10 Sep 2027

Healthcare Marketing: Service-Line Growth, Physician Referrals and Patient Acquisition runs in Paris from Monday 6 September to Friday 10 September 2027 (1 Week). The fee is 23,500 SAR per participant. The same programme is also scheduled in 7 other cities.

Dates: Monday 6 Sep – Friday 10 Sep 2027
Length: 1 Week
Fee per participant: 23,500 SAR
Format: In person, Paris
Venue: Right Bank business hotel
Status: Open for registration
Week: 36 of 2027
Reference: 531_17087

This session

6–10 Sep 2027

This Healthcare Marketing: Service-Line Growth, Physician Referrals and Patient Acquisition session in Paris runs from Monday 6 September to Friday 10 September 2027 (week 36, Q3 2027). It is the 2nd of 2 dates in Paris in 2027, at a fee of 23,500 SAR, the same for each of them. Registration is open for this date. It is held in person at Right Bank business hotel.

When else does it run in Paris?

5 – 9 July 2027 23,500 SAR
6 – 10 September 2027 This date 23,500 SAR

How do I book this date?

Reference for this date: 531_17087. Quote it when you contact us.

Before you book, read our cancellation policy.

Let’s talk about your next step.

Questions about this date

When does Healthcare Marketing: Service-Line Growth, Physician Referrals and Patient Acquisition in Paris start and finish?

It starts on Monday 6 September and finishes on Friday 10 September 2027: 1 Week.

How much does Healthcare Marketing: Service-Line Growth, Physician Referrals and Patient Acquisition in Paris cost?

The fee for this date is 23,500 SAR per participant. Please read our cancellation policy before you book.

Is this date held in person or online?

It is held in person in Paris, at Right Bank business hotel.

Where else does Healthcare Marketing: Service-Line Growth, Physician Referrals and Patient Acquisition run?

It is also scheduled in 7 other cities: Amsterdam, Barcelona, Dammam, Dubai, Jeddah, London and Riyadh.

What does this programme cover?

Healthcare marketing in many hospitals and clinics still means untargeted advertising, while patients choose providers through referring doctors, insurers, employers, search results and online reviews. Marketing budgets are spread across every department, referring physicians receive no structured contact and campaigns report impressions rather than new patients. This Core Concept course equips hospital and clinic marketing, business development and patient relations teams to segment patient demand, position service lines, build referral and payer relationships, run provider digital marketing within ethical limits and measure patient acquisition. Participants produce a Service-Line Marketing and Referral Growth Plan.

The programme outline covers:

Introduction
Course Objectives
Target Audience
Course Outline
Day 1: Healthcare Services Marketing Foundations and the Patient Decision Journey
Day 2: Segmentation, Service-Line Positioning and Brand Reputation
Day 3: Referral Development, Payer and Employer Contracts and International Patients
Day 4: Provider Digital Marketing, Patient Experience and Ethical Limits
Day 5: Campaign Measurement and the Service-Line Marketing and Referral Growth Plan
Skills You Will Gain
Why Attend This Course
Conclusion