Pharmaceutical Sales and Key Account Management: Prescriber Targeting and Hospital Accounts – Barcelona, 30 Aug – 3 Sep 2027
Pharmaceutical Sales and Key Account Management: Prescriber Targeting and Hospital Accounts runs in Barcelona from Monday 30 August to Friday 3 September 2027 (1 Week). The fee is 23,500 SAR per participant. The same programme is also scheduled in 7 other cities.
- Dates
- Length
- 1 Week
- Fee per participant
- 23,500 SAR
- Format
- In person, Barcelona
- Venue
- Eixample district four-star
- Status
- Open for registration
- Week
- 35 of 2027
- Reference
- 634_18222
This session
30 Aug – 3 Sep 2027
This Pharmaceutical Sales and Key Account Management: Prescriber Targeting and Hospital Accounts session in Barcelona runs from Monday 30 August to Friday 3 September 2027 (week 35, Q3 2027). It is the only date in Barcelona in 2027, at a fee of 23,500 SAR. Registration is open for this date. It is held in person at Eixample district four-star.
How do I book this date?
Register online to request your place, or send us a question about this date first.
Reference for this date: 634_18222. Quote it when you contact us.
Before you book, read our cancellation policy.
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Questions about this date
When does Pharmaceutical Sales and Key Account Management: Prescriber Targeting and Hospital Accounts in Barcelona start and finish?
It starts on Monday 30 August and finishes on Friday 3 September 2027: 1 Week.
How much does Pharmaceutical Sales and Key Account Management: Prescriber Targeting and Hospital Accounts in Barcelona cost?
The fee for this date is 23,500 SAR per participant. Please read our cancellation policy before you book.
Is this date held in person or online?
It is held in person in Barcelona, at Eixample district four-star.
What does this programme cover?
Pharmaceutical sales teams find that doctors grant fewer and shorter visits, hospital formulary committees and tenders decide which medicines reach wards, and pharmacies and distributors shape availability, yet many medical representatives still repeat one detailing message to every prescriber. This Core Concept course trains medical representatives, pharma key account managers and first-line field managers to segment prescribers, plan territories and calls, detail with clinical evidence within ethical promotion principles and manage hospital, pharmacy and distributor accounts. Participants produce a Hospital Key Account Plan and rehearse a detailing call.
The programme outline covers:
- Introduction
- Course Objectives
- Target Audience
- Course Outline
- Day 1: Pharma Market, Customer Map and Territory Baseline
- Day 2: Prescriber Targeting, Segmentation and Call Planning Models
- Day 3: Evidence-Based Detailing and Objection Handling With Healthcare Professionals
- Day 4: Hospital Formulary, Tender, Pharmacy and Distributor Accounts
- Day 5: Hospital Key Account Plan and Detailing Call Role-Play
- Skills You Will Gain
- Why Attend This Course
- Conclusion
Where else does this programme run?
Also scheduled in 7 other cities.
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