Social Marketing and Behaviour Change: Public Awareness Campaign Planning – Paris, 30 Nov – 4 Dec 2026
Social Marketing and Behaviour Change: Public Awareness Campaign Planning runs in Paris from Monday 30 November to Friday 4 December 2026 (1 Week). The fee is 23,500 SAR per participant. The same programme is also scheduled in 7 other cities.
- Dates
- Length
- 1 Week
- Fee per participant
- 23,500 SAR
- Format
- In person, Paris
- Venue
- Right Bank business hotel
- Status
- Open for registration
- Week
- 49 of 2026
- Reference
- 671_18628
This session
30 Nov – 4 Dec 2026
This Social Marketing and Behaviour Change: Public Awareness Campaign Planning session in Paris runs from Monday 30 November to Friday 4 December 2026 (week 49, Q4 2026). It is the only date in Paris in 2026, at a fee of 23,500 SAR, the same for each of them. Registration is open for this date. It is held in person at Right Bank business hotel.
When else does it run in Paris?
- 30 November – 4 December 2026 This date 23,500 SAR
- 6 – 10 September 2027 23,500 SAR
How do I book this date?
Register online to request your place, or send us a question about this date first.
Reference for this date: 671_18628. Quote it when you contact us.
Before you book, read our cancellation policy.
Let’s talk about your next step.
Questions about this date
When does Social Marketing and Behaviour Change: Public Awareness Campaign Planning in Paris start and finish?
It starts on Monday 30 November and finishes on Friday 4 December 2026: 1 Week.
How much does Social Marketing and Behaviour Change: Public Awareness Campaign Planning in Paris cost?
The fee for this date is 23,500 SAR per participant. Please read our cancellation policy before you book.
Is this date held in person or online?
It is held in person in Paris, at Right Bank business hotel.
What does this programme cover?
Many public awareness efforts raise recognition of an issue yet leave smoking, speeding, handwashing, recycling or school attendance unchanged, because they broadcast information instead of targeting a specific behaviour and the barriers behind it. This Core Concept course gives campaign staff a practitioner method for social marketing and behaviour change campaigns: selecting a doable target behaviour, researching and segmenting priority groups, applying behavioural models, pre-testing messages, mobilising community and school channels, and tracking behavioural outcomes. Participants produce an Awareness and Behaviour-Change Campaign Plan for a case public issue.
The programme outline covers:
- Introduction
- Course Objectives
- Target Audience
- Course Outline
- Day 1: Social Marketing Foundations and Behaviour Selection
- Day 2: Behavioural Models for Diagnosing Barriers and Motivators
- Day 3: Formative Research, Segmentation and Message Development
- Day 4: Channels, Partnerships, Budgets and Ethical Risk
- Day 5: Case Study: Awareness and Behaviour-Change Campaign Plan
- Skills You Will Gain
- Why Attend This Course
- Conclusion
Where else does this programme run?
Also scheduled in 7 other cities.
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