Customer Experience & Service Excellence (CX)

Hospitality Concept Development: Restaurant Concepts, Pilots and Unit Economics – Barcelona, 28 Dec 2026 – 1 Jan 2027

Hospitality Concept Development: Restaurant Concepts, Pilots and Unit Economics runs in Barcelona from Monday 28 December 2026 to Friday 1 January 2027 (1 Week). The fee is 23,500 SAR per participant. The same programme is also scheduled in 7 other cities.

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Dates
Length
1 Week
Fee per participant
23,500 SAR
Format
In person, Barcelona
Venue
Eixample district four-star
Status
Open for registration
Week
53 of 2026
Reference
812_20180

This session

28 Dec 2026 – 1 Jan 2027

This Hospitality Concept Development: Restaurant Concepts, Pilots and Unit Economics session in Barcelona runs from Monday 28 December to Friday 1 January 2027 (week 53, Q4 2026). It is the only date in Barcelona in 2026, at a fee of 23,500 SAR. Registration is open for this date. It is held in person at Eixample district four-star.

How do I book this date?

Register online to request your place, or send us a question about this date first.

Reference for this date: 812_20180. Quote it when you contact us.

Before you book, read our cancellation policy.

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Questions about this date

When does Hospitality Concept Development: Restaurant Concepts, Pilots and Unit Economics in Barcelona start and finish?

It starts on Monday 28 December 2026 and finishes on Friday 1 January 2027: 1 Week.

How much does Hospitality Concept Development: Restaurant Concepts, Pilots and Unit Economics in Barcelona cost?

The fee for this date is 23,500 SAR per participant. Please read our cancellation policy before you book.

Is this date held in person or online?

It is held in person in Barcelona, at Eixample district four-star.

Where else does Hospitality Concept Development: Restaurant Concepts, Pilots and Unit Economics run?

It is also scheduled in 7 other cities: Amsterdam, Dammam, Dubai, Jeddah, London, Paris and Riyadh.

What does this programme cover?

Hospitality concept development often starts with a chef's passion or a landlord's vacant unit rather than a proven guest need, so new restaurants and hotel dining outlets open with a vague proposition, a mismatched format and seat counts that never pay back the fit-out. This Core Concept course gives F&B founders and development managers a staged method to find a real gap, shape the proposition, format and service model, brief designers, choose a site and prove the numbers before committing capital. Participants produce a Concept Book and Unit Economics for a case outlet.

The programme outline covers:

  • Introduction
  • Course Objectives
  • Target Audience
  • Course Outline
  • Day 1: Concept Opportunity, Market Gaps and Guest Occasions
  • Day 2: Concept Architecture: Proposition, Narrative, Format and Service Model
  • Day 3: Experience Design Brief, Site Criteria and Outlet Unit Economics
  • Day 4: Concept Testing, Pilot Outlet, Roll-Out Readiness and Refresh
  • Day 5: Case Study: Concept Book and Unit Economics for a Case Outlet
  • Skills You Will Gain
  • Why Attend This Course
  • Conclusion
Read the full outline on the programme page ↗

Where else does this programme run?

Also scheduled in 7 other cities.

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