Consumer Behaviour and Buyer Psychology: Decision Journey, Influence and Ethical Nudges – Riyadh, 7–11 Feb 2027
Consumer Behaviour and Buyer Psychology: Decision Journey, Influence and Ethical Nudges runs in Riyadh from Sunday 7 February to Thursday 11 February 2027 (1 Week). The fee is 20,000 SAR per participant. The same programme is also scheduled in 7 other cities.
- Dates
- Length
- 1 Week
- Fee per participant
- 20,000 SAR
- Format
- In person, Riyadh
- Venue
- KAFD district five-star
- Status
- Open for registration
- Week
- 5 of 2027
- Reference
- 972_21944
This session
7–11 Feb 2027
This Consumer Behaviour and Buyer Psychology: Decision Journey, Influence and Ethical Nudges session in Riyadh runs from Sunday 7 February to Thursday 11 February 2027 (week 5, Q1 2027). It is the only date in Riyadh in 2027, at a fee of 20,000 SAR. Registration is open for this date. It is held in person at KAFD district five-star.
How do I book this date?
Register online to request your place, or send us a question about this date first.
Reference for this date: 972_21944. Quote it when you contact us.
Before you book, read our cancellation policy.
Let’s talk about your next step.
Questions about this date
When does Consumer Behaviour and Buyer Psychology: Decision Journey, Influence and Ethical Nudges in Riyadh start and finish?
It starts on Sunday 7 February and finishes on Thursday 11 February 2027: 1 Week.
How much does Consumer Behaviour and Buyer Psychology: Decision Journey, Influence and Ethical Nudges in Riyadh cost?
The fee for this date is 20,000 SAR per participant. Please read our cancellation policy before you book.
Is this date held in person or online?
It is held in person in Riyadh, at KAFD district five-star.
What does this programme cover?
Consumer behaviour and buyer psychology for marketers is a 1-week course for marketing, brand, product and consumer insight staff, ending with a Consumer Insight Report and Behaviour-Based Marketing Plan for a case product. Organisations often launch campaigns and products on untested assumptions about why people buy, so budgets reward messages that attract attention but fail to change purchase, repeat buying or recommendation. Nominees already brief agencies, write propositions or commission research, and the course is taught through case study work on multi-sector consumer evidence. CoreConcept Training Center delivers this consumer behaviour course to international mixed cohorts.
The programme outline covers:
- Introduction
- Course Objectives
- Target Audience
- Course Outline
- Day 1: Consumer Behaviour Foundations, Decision Process and Motivation
- Day 2: Perception, Learning, Memory, Attitude and Lifestyle Models
- Day 3: Social, Cultural, Family and Online Influences on Choice
- Day 4: Behavioural Biases, Ethical Nudges, Post-Purchase and Loyalty
- Day 5: Case Study: Consumer Insight Report and Behaviour-Based Marketing Plan
- Skills You Will Gain
- Why Attend This Course
- Conclusion
Where else does this programme run?
Also scheduled in 7 other cities.
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