Sales & Marketing

Marketing Management and Planning: STP, Marketing Mix and the Annual Marketing Plan – London, 1–5 Mar 2027

Marketing Management and Planning: STP, Marketing Mix and the Annual Marketing Plan runs in London from Monday 1 March to Friday 5 March 2027 (1 Week). The fee is 23,000 SAR per participant. The same programme is also scheduled in 7 other cities.

Dates: Monday 1 Mar – Friday 5 Mar 2027
Length: 1 Week
Fee per participant: 23,000 SAR
Format: In person, London
Venue: Central London four-star
Status: Open for registration
Week: 9 of 2027
Reference: 27_8427

This session

1–5 Mar 2027

This Marketing Management and Planning: STP, Marketing Mix and the Annual Marketing Plan session in London runs from Monday 1 March to Friday 5 March 2027 (week 9, Q1 2027). It is the 1st of 2 dates in London in 2027, at a fee of 23,000 SAR, the same for each of them. Registration is open for this date. It is held in person at Central London four-star.

When else does it run in London?

1 – 5 March 2027 This date 23,000 SAR
14 – 18 June 2027 23,000 SAR

How do I book this date?

Reference for this date: 27_8427. Quote it when you contact us.

Before you book, read our cancellation policy.

Let’s talk about your next step.

Questions about this date

When does Marketing Management and Planning: STP, Marketing Mix and the Annual Marketing Plan in London start and finish?

It starts on Monday 1 March and finishes on Friday 5 March 2027: 1 Week.

How much does Marketing Management and Planning: STP, Marketing Mix and the Annual Marketing Plan in London cost?

The fee for this date is 23,000 SAR per participant. Please read our cancellation policy before you book.

Is this date held in person or online?

It is held in person in London, at Central London four-star.

Where else does Marketing Management and Planning: STP, Marketing Mix and the Annual Marketing Plan run?

It is also scheduled in 7 other cities: Amsterdam, Barcelona, Dammam, Dubai, Jeddah, Paris and Riyadh.

What does this programme cover?

Many organisations spend on marketing without a shared view of which markets to serve, what to offer them or how each activity supports business targets, so budgets are set by habit and campaigns pull in different directions. Sound marketing management links market analysis, segmentation, targeting and positioning, the marketing mix and communications into one plan that can be funded and tracked. This Core Concept course takes practitioners through that planning sequence step by step using multi-sector cases. Participants finish with an Annual Marketing Plan, complete with budget and metrics scorecard, for their own product or service.

The programme outline covers:

Introduction
Course Objectives
Target Audience
Course Outline
Day 1: Marketing Management Foundations and Market Analysis
Day 2: Segmentation, Targeting, Positioning and the Value Proposition
Day 3: Marketing Mix Decisions: Product, Price, Place and Promotion
Day 4: Integrated Marketing Communications, Budget and Metrics
Day 5: Case Study Practice and the Annual Marketing Plan
Skills You Will Gain
Why Attend This Course
Conclusion