Advertising Campaign Management and Media Planning: Creative Brief to Media Plan – Dammam, 3–7 Oct 2027
Advertising Campaign Management and Media Planning: Creative Brief to Media Plan runs in Dammam from Sunday 3 October to Thursday 7 October 2027 (1 Week). The fee is 19,500 SAR per participant. The same programme is also scheduled in 7 other cities.
- Dates
- Length
- 1 Week
- Fee per participant
- 19,500 SAR
- Format
- In person, Dammam
- Venue
- Eastern Province five-star
- Status
- Open for registration
- Week
- 39 of 2027
- Reference
- 493_16673
This session
3–7 Oct 2027
This Advertising Campaign Management and Media Planning: Creative Brief to Media Plan session in Dammam runs from Sunday 3 October to Thursday 7 October 2027 (week 39, Q4 2027). It is the only date in Dammam in 2027, at a fee of 19,500 SAR. Registration is open for this date. It is held in person at Eastern Province five-star.
How do I book this date?
Register online to request your place, or send us a question about this date first.
Reference for this date: 493_16673. Quote it when you contact us.
Before you book, read our cancellation policy.
Let’s talk about your next step.
Questions about this date
When does Advertising Campaign Management and Media Planning: Creative Brief to Media Plan in Dammam start and finish?
It starts on Sunday 3 October and finishes on Thursday 7 October 2027: 1 Week.
How much does Advertising Campaign Management and Media Planning: Creative Brief to Media Plan in Dammam cost?
The fee for this date is 19,500 SAR per participant. Please read our cancellation policy before you book.
Is this date held in person or online?
It is held in person in Dammam, at Eastern Province five-star.
What does this programme cover?
Advertising campaign management often fails between the marketing team and the agencies it hires: vague objectives, briefs that invite guesswork, creative judged on taste, and media budgets spread thinly across channels with no clear reach or frequency target. Results are then reported as activity rather than effect. This Core Concept course gives marketing, brand and communications managers a working method for setting campaign objectives, writing the creative brief, directing agencies, planning and buying media, and measuring effectiveness. Participants produce an Integrated Campaign Brief and Media Plan.
The programme outline covers:
- Introduction
- Course Objectives
- Target Audience
- Course Outline
- Day 1: Campaign Objectives, Audience Insight and the Role of Advertising
- Day 2: The Creative Brief, Agency Relationships and the Big Idea
- Day 3: Media Planning Concepts and the Channel Mix
- Day 4: Media Buying, Flighting, Budgets and Effectiveness Measurement
- Day 5: Case Work and the Integrated Campaign Brief and Media Plan
- Skills You Will Gain
- Why Attend This Course
- Conclusion
Where else does this programme run?
Also scheduled in 7 other cities.
More ways to train
- Every date of this programmeAll destinations and months
- Sales & Marketing in DammamThis path’s programmes in the same city
- All programmes in DammamLooking for training courses in Dammam? CoreConsept Training Center delivers professional training in Dammam across operational excellence,...
- Sales & MarketingEvery programme in this path
- Training for your teamTell us the programme, the number of participants and your preferred dates.