Advertising Campaign Management and Media Planning: Creative Brief to Media Plan – Riyadh, 29 Nov – 3 Dec 2026
Advertising Campaign Management and Media Planning: Creative Brief to Media Plan runs in Riyadh from Sunday 29 November to Thursday 3 December 2026 (1 Week). The fee is 20,000 SAR per participant. The same programme is also scheduled in 7 other cities.
- Dates
- Length
- 1 Week
- Fee per participant
- 20,000 SAR
- Format
- In person, Riyadh
- Venue
- KAFD district five-star
- Status
- Open for registration
- Week
- 48 of 2026
- Reference
- 493_16675
This session
29 Nov – 3 Dec 2026
This Advertising Campaign Management and Media Planning: Creative Brief to Media Plan session in Riyadh runs from Sunday 29 November to Thursday 3 December 2026 (week 48, Q4 2026). It is the only date in Riyadh in 2026, at a fee of 20,000 SAR. Registration is open for this date. It is held in person at KAFD district five-star.
How do I book this date?
Register online to request your place, or send us a question about this date first.
Reference for this date: 493_16675. Quote it when you contact us.
Before you book, read our cancellation policy.
Let’s talk about your next step.
Questions about this date
When does Advertising Campaign Management and Media Planning: Creative Brief to Media Plan in Riyadh start and finish?
It starts on Sunday 29 November and finishes on Thursday 3 December 2026: 1 Week.
How much does Advertising Campaign Management and Media Planning: Creative Brief to Media Plan in Riyadh cost?
The fee for this date is 20,000 SAR per participant. Please read our cancellation policy before you book.
Is this date held in person or online?
It is held in person in Riyadh, at KAFD district five-star.
What does this programme cover?
Advertising campaign management often fails between the marketing team and the agencies it hires: vague objectives, briefs that invite guesswork, creative judged on taste, and media budgets spread thinly across channels with no clear reach or frequency target. Results are then reported as activity rather than effect. This Core Concept course gives marketing, brand and communications managers a working method for setting campaign objectives, writing the creative brief, directing agencies, planning and buying media, and measuring effectiveness. Participants produce an Integrated Campaign Brief and Media Plan.
The programme outline covers:
- Introduction
- Course Objectives
- Target Audience
- Course Outline
- Day 1: Campaign Objectives, Audience Insight and the Role of Advertising
- Day 2: The Creative Brief, Agency Relationships and the Big Idea
- Day 3: Media Planning Concepts and the Channel Mix
- Day 4: Media Buying, Flighting, Budgets and Effectiveness Measurement
- Day 5: Case Work and the Integrated Campaign Brief and Media Plan
- Skills You Will Gain
- Why Attend This Course
- Conclusion
Where else does this programme run?
Also scheduled in 7 other cities.
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