Customer Experience & Service Excellence (CX)

Wayfinding and Signage Design: Visitor Journeys, Sign Systems and Testing – Dubai, 31 May – 4 Jun 2027

Wayfinding and Signage Design: Visitor Journeys, Sign Systems and Testing runs in Dubai from Monday 31 May to Friday 4 June 2027 (1 Week). The fee is 19,500 SAR per participant. The same programme is also scheduled in 7 other cities.

Dates: Monday 31 May – Friday 4 Jun 2027
Length: 1 Week
Fee per participant: 19,500 SAR
Format: In person, Dubai
Venue: Five-star CBD venue
Status: Open for registration
Week: 22 of 2027
Reference: 587_17699

This session

31 May – 4 Jun 2027

This Wayfinding and Signage Design: Visitor Journeys, Sign Systems and Testing session in Dubai runs from Monday 31 May to Friday 4 June 2027 (week 22, Q2 2027). It is the only date in Dubai in 2027, at a fee of 19,500 SAR, the same for each of them. Registration is open for this date. It is held in person at Five-star CBD venue.

When else does it run in Dubai?

7 – 11 December 2026 19,500 SAR
31 May – 4 June 2027 This date 19,500 SAR

How do I book this date?

Reference for this date: 587_17699. Quote it when you contact us.

Before you book, read our cancellation policy.

Let’s talk about your next step.

Questions about this date

When does Wayfinding and Signage Design: Visitor Journeys, Sign Systems and Testing in Dubai start and finish?

It starts on Monday 31 May and finishes on Friday 4 June 2027: 1 Week.

How much does Wayfinding and Signage Design: Visitor Journeys, Sign Systems and Testing in Dubai cost?

The fee for this date is 19,500 SAR per participant. Please read our cancellation policy before you book.

Is this date held in person or online?

It is held in person in Dubai, at Five-star CBD venue.

Where else does Wayfinding and Signage Design: Visitor Journeys, Sign Systems and Testing run?

It is also scheduled in 7 other cities: Amsterdam, Barcelona, Dammam, Jeddah, London, Paris and Riyadh.

What does this programme cover?

Wayfinding and signage design decide whether visitors at destinations, venues, airports, malls, hospitals and museums reach where they want to go without stopping to ask staff. Many sites add signs one complaint at a time, so messages conflict, Arabic and English lines compete for space, decision points go unmarked and nobody owns updates. This Core Concept course builds a practical method to analyse visitor routes, plan a sign family, specify content and placement, and test the result with real visitors. Participants produce a Wayfinding Plan and Sign Schedule for a case destination.

The programme outline covers:

Introduction
Course Objectives
Target Audience
Course Outline
Day 1: How People Navigate Public Spaces
Day 2: Wayfinding Strategy, Journey Mapping and Zoning
Day 3: Sign Families, Bilingual Graphics and Placement
Day 4: Inclusive, Digital and Interpretive Wayfinding
Day 5: Visitor Testing and the Wayfinding Plan
Skills You Will Gain
Why Attend This Course
Conclusion