Customer Experience & Service Excellence (CX)

Wayfinding and Signage Design: Visitor Journeys, Sign Systems and Testing – Amsterdam, 15–19 Nov 2027

Wayfinding and Signage Design: Visitor Journeys, Sign Systems and Testing runs in Amsterdam from Monday 15 November to Friday 19 November 2027 (1 Week). The fee is 23,500 SAR per participant. The same programme is also scheduled in 7 other cities.

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Dates
Length
1 Week
Fee per participant
23,500 SAR
Format
In person, Amsterdam
Venue
Zuidas business district hotel
Status
Open for registration
Week
46 of 2027
Reference
587_17706

This session

15–19 Nov 2027

This Wayfinding and Signage Design: Visitor Journeys, Sign Systems and Testing session in Amsterdam runs from Monday 15 November to Friday 19 November 2027 (week 46, Q4 2027). It is the only date in Amsterdam in 2027, at a fee of 23,500 SAR. Registration is open for this date. It is held in person at Zuidas business district hotel.

How do I book this date?

Register online to request your place, or send us a question about this date first.

Reference for this date: 587_17706. Quote it when you contact us.

Before you book, read our cancellation policy.

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Questions about this date

When does Wayfinding and Signage Design: Visitor Journeys, Sign Systems and Testing in Amsterdam start and finish?

It starts on Monday 15 November and finishes on Friday 19 November 2027: 1 Week.

How much does Wayfinding and Signage Design: Visitor Journeys, Sign Systems and Testing in Amsterdam cost?

The fee for this date is 23,500 SAR per participant. Please read our cancellation policy before you book.

Is this date held in person or online?

It is held in person in Amsterdam, at Zuidas business district hotel.

Where else does Wayfinding and Signage Design: Visitor Journeys, Sign Systems and Testing run?

It is also scheduled in 7 other cities: Barcelona, Dammam, Dubai, Jeddah, London, Paris and Riyadh.

What does this programme cover?

Wayfinding and signage design decide whether visitors at destinations, venues, airports, malls, hospitals and museums reach where they want to go without stopping to ask staff. Many sites add signs one complaint at a time, so messages conflict, Arabic and English lines compete for space, decision points go unmarked and nobody owns updates. This Core Concept course builds a practical method to analyse visitor routes, plan a sign family, specify content and placement, and test the result with real visitors. Participants produce a Wayfinding Plan and Sign Schedule for a case destination.

The programme outline covers:

  • Introduction
  • Course Objectives
  • Target Audience
  • Course Outline
  • Day 1: How People Navigate Public Spaces
  • Day 2: Wayfinding Strategy, Journey Mapping and Zoning
  • Day 3: Sign Families, Bilingual Graphics and Placement
  • Day 4: Inclusive, Digital and Interpretive Wayfinding
  • Day 5: Visitor Testing and the Wayfinding Plan
  • Skills You Will Gain
  • Why Attend This Course
  • Conclusion
Read the full outline on the programme page ↗

Where else does this programme run?

Also scheduled in 7 other cities.

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