Sales & Marketing

Pharmaceutical Sales and Key Account Management: Prescriber Targeting and Hospital Accounts – London, 3–7 May 2027

Pharmaceutical Sales and Key Account Management: Prescriber Targeting and Hospital Accounts runs in London from Monday 3 May to Friday 7 May 2027 (1 Week). The fee is 23,000 SAR per participant. The same programme is also scheduled in 7 other cities.

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Dates
Length
1 Week
Fee per participant
23,000 SAR
Format
In person, London
Venue
Central London four-star
Status
Open for registration
Week
18 of 2027
Reference
634_18219

This session

3–7 May 2027

This Pharmaceutical Sales and Key Account Management: Prescriber Targeting and Hospital Accounts session in London runs from Monday 3 May to Friday 7 May 2027 (week 18, Q2 2027). It is the 1st of 2 dates in London in 2027, at a fee of 23,000 SAR, the same for each of them. Registration is open for this date. It is held in person at Central London four-star.

When else does it run in London?

How do I book this date?

Register online to request your place, or send us a question about this date first.

Reference for this date: 634_18219. Quote it when you contact us.

Before you book, read our cancellation policy.

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Questions about this date

When does Pharmaceutical Sales and Key Account Management: Prescriber Targeting and Hospital Accounts in London start and finish?

It starts on Monday 3 May and finishes on Friday 7 May 2027: 1 Week.

How much does Pharmaceutical Sales and Key Account Management: Prescriber Targeting and Hospital Accounts in London cost?

The fee for this date is 23,000 SAR per participant. Please read our cancellation policy before you book.

Is this date held in person or online?

It is held in person in London, at Central London four-star.

Where else does Pharmaceutical Sales and Key Account Management: Prescriber Targeting and Hospital Accounts run?

It is also scheduled in 7 other cities: Amsterdam, Barcelona, Dammam, Dubai, Jeddah, Paris and Riyadh.

What does this programme cover?

Pharmaceutical sales teams find that doctors grant fewer and shorter visits, hospital formulary committees and tenders decide which medicines reach wards, and pharmacies and distributors shape availability, yet many medical representatives still repeat one detailing message to every prescriber. This Core Concept course trains medical representatives, pharma key account managers and first-line field managers to segment prescribers, plan territories and calls, detail with clinical evidence within ethical promotion principles and manage hospital, pharmacy and distributor accounts. Participants produce a Hospital Key Account Plan and rehearse a detailing call.

The programme outline covers:

  • Introduction
  • Course Objectives
  • Target Audience
  • Course Outline
  • Day 1: Pharma Market, Customer Map and Territory Baseline
  • Day 2: Prescriber Targeting, Segmentation and Call Planning Models
  • Day 3: Evidence-Based Detailing and Objection Handling With Healthcare Professionals
  • Day 4: Hospital Formulary, Tender, Pharmacy and Distributor Accounts
  • Day 5: Hospital Key Account Plan and Detailing Call Role-Play
  • Skills You Will Gain
  • Why Attend This Course
  • Conclusion
Read the full outline on the programme page ↗

Where else does this programme run?

Also scheduled in 7 other cities.

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