Sales & Marketing

Cross-Selling and Upselling Skills: Share of Wallet, Bundled Offers and Ethical Selling – Dammam, 16–20 May 2027

Cross-Selling and Upselling Skills: Share of Wallet, Bundled Offers and Ethical Selling runs in Dammam from Sunday 16 May to Thursday 20 May 2027 (1 Week). The fee is 19,500 SAR per participant. The same programme is also scheduled in 7 other cities.

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Dates
Length
1 Week
Fee per participant
19,500 SAR
Format
In person, Dammam
Venue
Eastern Province five-star
Status
Open for registration
Week
19 of 2027
Reference
648_18378

This session

16–20 May 2027

This Cross-Selling and Upselling Skills: Share of Wallet, Bundled Offers and Ethical Selling session in Dammam runs from Sunday 16 May to Thursday 20 May 2027 (week 19, Q2 2027). It is the only date in Dammam in 2027, at a fee of 19,500 SAR. Registration is open for this date. It is held in person at Eastern Province five-star.

How do I book this date?

Register online to request your place, or send us a question about this date first.

Reference for this date: 648_18378. Quote it when you contact us.

Before you book, read our cancellation policy.

Let’s talk about your next step.

Questions about this date

When does Cross-Selling and Upselling Skills: Share of Wallet, Bundled Offers and Ethical Selling in Dammam start and finish?

It starts on Sunday 16 May and finishes on Thursday 20 May 2027: 1 Week.

How much does Cross-Selling and Upselling Skills: Share of Wallet, Bundled Offers and Ethical Selling in Dammam cost?

The fee for this date is 19,500 SAR per participant. Please read our cancellation policy before you book.

Is this date held in person or online?

It is held in person in Dammam, at Eastern Province five-star.

Where else does Cross-Selling and Upselling Skills: Share of Wallet, Bundled Offers and Ethical Selling run?

It is also scheduled in 7 other cities: Amsterdam, Barcelona, Dubai, Jeddah, London, Paris and Riyadh.

What does this programme cover?

Branches, stores and contact centres serve existing customers every day yet capture only a small share of their wallet: add-ons are offered at random, premium tiers are pitched without a clear need, and staff hesitate for fear of sounding pushy or mis-selling. This Core Concept course builds cross-selling and upselling skills for frontline retail, banking, telecom and service teams and their team leaders, from needs-based conversations, bundles and good-better-best offers to next-best-offer prompts, ethical safeguards and attach-rate coaching. Participants produce a Cross-Sell and Upsell Playbook for a case branch or contact centre.

The programme outline covers:

  • Introduction
  • Course Objectives
  • Target Audience
  • Course Outline
  • Day 1: Cross-Selling and Upselling Foundations and Customer Value
  • Day 2: Offer Design Models: Bundles, Tiers and Next Best Offer
  • Day 3: Needs-Based Conversations at the Counter, on Calls and Online
  • Day 4: Ethical Selling, Objections and Service-to-Sales Performance
  • Day 5: Coaching Practice and the Cross-Sell and Upsell Playbook
  • Skills You Will Gain
  • Why Attend This Course
  • Conclusion
Read the full outline on the programme page ↗

Where else does this programme run?

Also scheduled in 7 other cities.

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