Sales & Marketing

Agricultural Marketing: Produce Channels, Grading, Cold Chain and Export Access – Dubai, 15–19 Feb 2027

Agricultural Marketing: Produce Channels, Grading, Cold Chain and Export Access runs in Dubai from Monday 15 February to Friday 19 February 2027 (1 Week). The fee is 19,500 SAR per participant. The same programme is also scheduled in 7 other cities.

Dates: Monday 15 Feb – Friday 19 Feb 2027
Length: 1 Week
Fee per participant: 19,500 SAR
Format: In person, Dubai
Venue: Five-star CBD venue
Status: Open for registration
Week: 7 of 2027
Reference: 733_19305

This session

15–19 Feb 2027

This Agricultural Marketing: Produce Channels, Grading, Cold Chain and Export Access session in Dubai runs from Monday 15 February to Friday 19 February 2027 (week 7, Q1 2027). It is the 1st of 2 dates in Dubai in 2027, at a fee of 19,500 SAR, the same for each of them. Registration is open for this date. It is held in person at Five-star CBD venue.

When else does it run in Dubai?

15 – 19 February 2027 This date 19,500 SAR
27 September – 1 October 2027 19,500 SAR

How do I book this date?

Reference for this date: 733_19305. Quote it when you contact us.

Before you book, read our cancellation policy.

Let’s talk about your next step.

Questions about this date

When does Agricultural Marketing: Produce Channels, Grading, Cold Chain and Export Access in Dubai start and finish?

It starts on Monday 15 February and finishes on Friday 19 February 2027: 1 Week.

How much does Agricultural Marketing: Produce Channels, Grading, Cold Chain and Export Access in Dubai cost?

The fee for this date is 19,500 SAR per participant. Please read our cancellation policy before you book.

Is this date held in person or online?

It is held in person in Dubai, at Five-star CBD venue.

Where else does Agricultural Marketing: Produce Channels, Grading, Cold Chain and Export Access run?

It is also scheduled in 7 other cities: Amsterdam, Barcelona, Dammam, Jeddah, London, Paris and Riyadh.

What does this programme cover?

Agricultural marketing often fails after the harvest rather than in the field: fruit and vegetables reach the wholesale market ungraded, in the wrong pack, at the peak of a glut, and growers accept whatever price the trader offers. This Core Concept course equips farm businesses, cooperatives, agribusiness sales teams and extension officers to read seasonal price patterns, choose between wholesale, retail, HoReCa, processor and export buyers, grade and pack to each buyer's specification, protect shelf life through the cold chain and build a produce brand. Participants complete a Produce Marketing Plan for a case produce line.

The programme outline covers:

Introduction
Course Objectives
Target Audience
Course Outline
Day 1: Agricultural Markets, Seasonality and Price Behaviour
Day 2: Produce Marketing Channels and Buyer Requirements
Day 3: Grading, Packing, Cold Chain and Collective Selling
Day 4: Value Addition, Produce Branding, Digital Sales and Export Access
Day 5: Case Produce Line and the Produce Marketing Plan
Skills You Will Gain
Why Attend This Course
Conclusion