Agricultural Marketing: Produce Channels, Grading, Cold Chain and Export Access – Amsterdam, 29 Mar – 2 Apr 2027
Agricultural Marketing: Produce Channels, Grading, Cold Chain and Export Access runs in Amsterdam from Monday 29 March to Friday 2 April 2027 (1 Week). The fee is 23,500 SAR per participant. The same programme is also scheduled in 7 other cities.
- Dates
- Length
- 1 Week
- Fee per participant
- 23,500 SAR
- Format
- In person, Amsterdam
- Venue
- Zuidas business district hotel
- Status
- Open for registration
- Week
- 13 of 2027
- Reference
- 733_19312
This session
29 Mar – 2 Apr 2027
This Agricultural Marketing: Produce Channels, Grading, Cold Chain and Export Access session in Amsterdam runs from Monday 29 March to Friday 2 April 2027 (week 13, Q1 2027). It is the only date in Amsterdam in 2027, at a fee of 23,500 SAR. Registration is open for this date. It is held in person at Zuidas business district hotel.
How do I book this date?
Register online to request your place, or send us a question about this date first.
Reference for this date: 733_19312. Quote it when you contact us.
Before you book, read our cancellation policy.
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Questions about this date
When does Agricultural Marketing: Produce Channels, Grading, Cold Chain and Export Access in Amsterdam start and finish?
It starts on Monday 29 March and finishes on Friday 2 April 2027: 1 Week.
How much does Agricultural Marketing: Produce Channels, Grading, Cold Chain and Export Access in Amsterdam cost?
The fee for this date is 23,500 SAR per participant. Please read our cancellation policy before you book.
Is this date held in person or online?
It is held in person in Amsterdam, at Zuidas business district hotel.
What does this programme cover?
Agricultural marketing often fails after the harvest rather than in the field: fruit and vegetables reach the wholesale market ungraded, in the wrong pack, at the peak of a glut, and growers accept whatever price the trader offers. This Core Concept course equips farm businesses, cooperatives, agribusiness sales teams and extension officers to read seasonal price patterns, choose between wholesale, retail, HoReCa, processor and export buyers, grade and pack to each buyer's specification, protect shelf life through the cold chain and build a produce brand. Participants complete a Produce Marketing Plan for a case produce line.
The programme outline covers:
- Introduction
- Course Objectives
- Target Audience
- Course Outline
- Day 1: Agricultural Markets, Seasonality and Price Behaviour
- Day 2: Produce Marketing Channels and Buyer Requirements
- Day 3: Grading, Packing, Cold Chain and Collective Selling
- Day 4: Value Addition, Produce Branding, Digital Sales and Export Access
- Day 5: Case Produce Line and the Produce Marketing Plan
- Skills You Will Gain
- Why Attend This Course
- Conclusion
Where else does this programme run?
Also scheduled in 7 other cities.
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