Sales & Marketing

Go-to-Market Strategy and New Product Launch: Positioning, Pricing and Launch Gates – Dubai, 8–12 Feb 2027

Go-to-Market Strategy and New Product Launch: Positioning, Pricing and Launch Gates runs in Dubai from Monday 8 February to Friday 12 February 2027 (1 Week). The fee is 19,500 SAR per participant. The same programme is also scheduled in 7 other cities.

Dates: Monday 8 Feb – Friday 12 Feb 2027
Length: 1 Week
Fee per participant: 19,500 SAR
Format: In person, Dubai
Venue: Five-star CBD venue
Status: Open for registration
Week: 6 of 2027
Reference: 919_21351

This session

8–12 Feb 2027

This Go-to-Market Strategy and New Product Launch: Positioning, Pricing and Launch Gates session in Dubai runs from Monday 8 February to Friday 12 February 2027 (week 6, Q1 2027). It is the only date in Dubai in 2027, at a fee of 19,500 SAR, the same for each of them. Registration is open for this date. It is held in person at Five-star CBD venue.

When else does it run in Dubai?

16 – 20 November 2026 19,500 SAR
8 – 12 February 2027 This date 19,500 SAR

How do I book this date?

Reference for this date: 919_21351. Quote it when you contact us.

Before you book, read our cancellation policy.

Let’s talk about your next step.

Questions about this date

When does Go-to-Market Strategy and New Product Launch: Positioning, Pricing and Launch Gates in Dubai start and finish?

It starts on Monday 8 February and finishes on Friday 12 February 2027: 1 Week.

How much does Go-to-Market Strategy and New Product Launch: Positioning, Pricing and Launch Gates in Dubai cost?

The fee for this date is 19,500 SAR per participant. Please read our cancellation policy before you book.

Is this date held in person or online?

It is held in person in Dubai, at Five-star CBD venue.

Where else does Go-to-Market Strategy and New Product Launch: Positioning, Pricing and Launch Gates run?

It is also scheduled in 7 other cities: Amsterdam, Barcelona, Dammam, Jeddah, London, Paris and Riyadh.

What does this programme cover?

New products often reach the market late, with fuzzy target segments, pricing set in a hurry and sales teams that cannot explain why a buyer should switch. A clear go-to-market strategy links who to sell to, what to promise, how to price and package, and which sales motion carries the offer, before launch money is spent. This Core Concept course gives product, marketing and sales managers the methods to build that strategy, justify it in a business case, pass launch gates and measure the first months in market. Participants produce a Go-to-Market Plan and Launch Playbook for a case product.

The programme outline covers:

Introduction
Course Objectives
Target Audience
Course Outline
Day 1: Go-to-Market Strategy Scope and Launch Diagnostics
Day 2: Segments, Ideal Customer Profile, Positioning and Pricing
Day 3: Sales Motion, Business Case and Launch Gates
Day 4: Launch Execution, Enablement and Performance Tracking
Day 5: Case Product Go-to-Market Plan and Launch Playbook
Skills You Will Gain
Why Attend This Course
Conclusion