Go-to-Market Strategy and New Product Launch: Positioning, Pricing and Launch Gates – Amsterdam, 5–9 Jul 2027
Go-to-Market Strategy and New Product Launch: Positioning, Pricing and Launch Gates runs in Amsterdam from Monday 5 July to Friday 9 July 2027 (1 Week). The fee is 23,500 SAR per participant. The same programme is also scheduled in 7 other cities.
- Dates
- Length
- 1 Week
- Fee per participant
- 23,500 SAR
- Format
- In person, Amsterdam
- Venue
- Zuidas business district hotel
- Status
- Open for registration
- Week
- 27 of 2027
- Reference
- 919_21358
This session
5–9 Jul 2027
This Go-to-Market Strategy and New Product Launch: Positioning, Pricing and Launch Gates session in Amsterdam runs from Monday 5 July to Friday 9 July 2027 (week 27, Q3 2027). It is the only date in Amsterdam in 2027, at a fee of 23,500 SAR. Registration is open for this date. It is held in person at Zuidas business district hotel.
How do I book this date?
Register online to request your place, or send us a question about this date first.
Reference for this date: 919_21358. Quote it when you contact us.
Before you book, read our cancellation policy.
Let’s talk about your next step.
Questions about this date
When does Go-to-Market Strategy and New Product Launch: Positioning, Pricing and Launch Gates in Amsterdam start and finish?
It starts on Monday 5 July and finishes on Friday 9 July 2027: 1 Week.
How much does Go-to-Market Strategy and New Product Launch: Positioning, Pricing and Launch Gates in Amsterdam cost?
The fee for this date is 23,500 SAR per participant. Please read our cancellation policy before you book.
Is this date held in person or online?
It is held in person in Amsterdam, at Zuidas business district hotel.
What does this programme cover?
New products often reach the market late, with fuzzy target segments, pricing set in a hurry and sales teams that cannot explain why a buyer should switch. A clear go-to-market strategy links who to sell to, what to promise, how to price and package, and which sales motion carries the offer, before launch money is spent. This Core Concept course gives product, marketing and sales managers the methods to build that strategy, justify it in a business case, pass launch gates and measure the first months in market. Participants produce a Go-to-Market Plan and Launch Playbook for a case product.
The programme outline covers:
- Introduction
- Course Objectives
- Target Audience
- Course Outline
- Day 1: Go-to-Market Strategy Scope and Launch Diagnostics
- Day 2: Segments, Ideal Customer Profile, Positioning and Pricing
- Day 3: Sales Motion, Business Case and Launch Gates
- Day 4: Launch Execution, Enablement and Performance Tracking
- Day 5: Case Product Go-to-Market Plan and Launch Playbook
- Skills You Will Gain
- Why Attend This Course
- Conclusion
Where else does this programme run?
Also scheduled in 7 other cities.
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