Professional Services Marketing and Business Development: Thought Leadership and Pursuits – London, 30 Nov – 4 Dec 2026
Professional Services Marketing and Business Development: Thought Leadership and Pursuits runs in London from Monday 30 November to Friday 4 December 2026 (1 Week). The fee is 23,000 SAR per participant. The same programme is also scheduled in 7 other cities.
- Dates
- Length
- 1 Week
- Fee per participant
- 23,000 SAR
- Format
- In person, London
- Venue
- Central London four-star
- Status
- Open for registration
- Week
- 49 of 2026
- Reference
- 939_21573
This session
30 Nov – 4 Dec 2026
This Professional Services Marketing and Business Development: Thought Leadership and Pursuits session in London runs from Monday 30 November to Friday 4 December 2026 (week 49, Q4 2026). It is the only date in London in 2026, at a fee of 23,000 SAR, the same for each of them. Registration is open for this date. It is held in person at Central London four-star.
When else does it run in London?
- 30 November – 4 December 2026 This date 23,000 SAR
- 6 – 10 September 2027 23,000 SAR
How do I book this date?
Register online to request your place, or send us a question about this date first.
Reference for this date: 939_21573. Quote it when you contact us.
Before you book, read our cancellation policy.
Let’s talk about your next step.
Questions about this date
When does Professional Services Marketing and Business Development: Thought Leadership and Pursuits in London start and finish?
It starts on Monday 30 November and finishes on Friday 4 December 2026: 1 Week.
How much does Professional Services Marketing and Business Development: Thought Leadership and Pursuits in London cost?
The fee for this date is 23,000 SAR per participant. Please read our cancellation policy before you book.
Is this date held in person or online?
It is held in person in London, at Central London four-star.
What does this programme cover?
Consulting, engineering, facilities management and advisory firms often rely on a few partners' personal networks for new work, so pipelines swing between feast and famine, proposals are written for tenders the firm cannot win and fees are cut to match rivals. Professional services marketing and business development replaces this with a planned approach: clear practice positioning, insight-led thought leadership, key client programmes, disciplined pursuit decisions and value-based fee models. This Core Concept course equips partners, directors and business development staff to run it. Participants produce a Practice Marketing and BD Plan for a case firm.
The programme outline covers:
- Introduction
- Course Objectives
- Target Audience
- Course Outline
- Day 1: How Clients Buy Expertise and the Firm's Growth Baseline
- Day 2: Positioning, Practice Branding and Thought Leadership Models
- Day 3: Client Development, Pursuit Pipeline and Fee Strategy
- Day 4: Growth Levers, Digital Presence and BD Performance Pitfalls
- Day 5: Case Firm Practice Marketing and BD Plan
- Skills You Will Gain
- Why Attend This Course
- Conclusion
Where else does this programme run?
Also scheduled in 7 other cities.
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