Professional Services Marketing and Business Development: Thought Leadership and Pursuits – Riyadh, 11–15 Apr 2027
Professional Services Marketing and Business Development: Thought Leadership and Pursuits runs in Riyadh from Sunday 11 April to Thursday 15 April 2027 (1 Week). The fee is 20,000 SAR per participant. The same programme is also scheduled in 7 other cities.
- Dates
- Length
- 1 Week
- Fee per participant
- 20,000 SAR
- Format
- In person, Riyadh
- Venue
- KAFD district five-star
- Status
- Open for registration
- Week
- 14 of 2027
- Reference
- 939_21581
This session
11–15 Apr 2027
This Professional Services Marketing and Business Development: Thought Leadership and Pursuits session in Riyadh runs from Sunday 11 April to Thursday 15 April 2027 (week 14, Q2 2027). It is the only date in Riyadh in 2027, at a fee of 20,000 SAR. Registration is open for this date. It is held in person at KAFD district five-star.
How do I book this date?
Register online to request your place, or send us a question about this date first.
Reference for this date: 939_21581. Quote it when you contact us.
Before you book, read our cancellation policy.
Let’s talk about your next step.
Questions about this date
When does Professional Services Marketing and Business Development: Thought Leadership and Pursuits in Riyadh start and finish?
It starts on Sunday 11 April and finishes on Thursday 15 April 2027: 1 Week.
How much does Professional Services Marketing and Business Development: Thought Leadership and Pursuits in Riyadh cost?
The fee for this date is 20,000 SAR per participant. Please read our cancellation policy before you book.
Is this date held in person or online?
It is held in person in Riyadh, at KAFD district five-star.
What does this programme cover?
Consulting, engineering, facilities management and advisory firms often rely on a few partners' personal networks for new work, so pipelines swing between feast and famine, proposals are written for tenders the firm cannot win and fees are cut to match rivals. Professional services marketing and business development replaces this with a planned approach: clear practice positioning, insight-led thought leadership, key client programmes, disciplined pursuit decisions and value-based fee models. This Core Concept course equips partners, directors and business development staff to run it. Participants produce a Practice Marketing and BD Plan for a case firm.
The programme outline covers:
- Introduction
- Course Objectives
- Target Audience
- Course Outline
- Day 1: How Clients Buy Expertise and the Firm's Growth Baseline
- Day 2: Positioning, Practice Branding and Thought Leadership Models
- Day 3: Client Development, Pursuit Pipeline and Fee Strategy
- Day 4: Growth Levers, Digital Presence and BD Performance Pitfalls
- Day 5: Case Firm Practice Marketing and BD Plan
- Skills You Will Gain
- Why Attend This Course
- Conclusion
Where else does this programme run?
Also scheduled in 7 other cities.
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