Sales & Marketing

Recession Marketing Strategy: Share of Voice, Value Offers and Downturn Budgets – Dubai, 12–16 Apr 2027

Recession Marketing Strategy: Share of Voice, Value Offers and Downturn Budgets runs in Dubai from Monday 12 April to Friday 16 April 2027 (1 Week). The fee is 19,500 SAR per participant. The same programme is also scheduled in 7 other cities.

Dates: Monday 12 Apr – Friday 16 Apr 2027
Length: 1 Week
Fee per participant: 19,500 SAR
Format: In person, Dubai
Venue: Five-star CBD venue
Status: Open for registration
Week: 15 of 2027
Reference: 945_21637

This session

12–16 Apr 2027

This Recession Marketing Strategy: Share of Voice, Value Offers and Downturn Budgets session in Dubai runs from Monday 12 April to Friday 16 April 2027 (week 15, Q2 2027). It is the 1st of 2 dates in Dubai in 2027, at a fee of 19,500 SAR, the same for each of them. Registration is open for this date. It is held in person at Five-star CBD venue.

When else does it run in Dubai?

12 – 16 April 2027 This date 19,500 SAR
7 – 11 June 2027 19,500 SAR

How do I book this date?

Reference for this date: 945_21637. Quote it when you contact us.

Before you book, read our cancellation policy.

Let’s talk about your next step.

Questions about this date

When does Recession Marketing Strategy: Share of Voice, Value Offers and Downturn Budgets in Dubai start and finish?

It starts on Monday 12 April and finishes on Friday 16 April 2027: 1 Week.

How much does Recession Marketing Strategy: Share of Voice, Value Offers and Downturn Budgets in Dubai cost?

The fee for this date is 19,500 SAR per participant. Please read our cancellation policy before you book.

Is this date held in person or online?

It is held in person in Dubai, at Five-star CBD venue.

Where else does Recession Marketing Strategy: Share of Voice, Value Offers and Downturn Budgets run?

It is also scheduled in 7 other cities: Amsterdam, Barcelona, Dammam, Jeddah, London, Paris and Riyadh.

What does this programme cover?

Recession marketing strategy is often set in panic: advertising is cut across the board, discounts spread without a plan and loyal customers drift to cheaper rivals while competitors that keep investing gain share. This Core Concept course gives marketing, brand and commercial managers a structured way to read how a downturn reshapes demand, protect share of voice and brand equity, shift spend to efficient channels, redesign offers for stretched budgets and keep trade partners and customers loyal. Participants build a Downturn Marketing Plan with scenario budgets for a case brand.

The programme outline covers:

Introduction
Course Objectives
Target Audience
Course Outline
Day 1: How a Downturn Reshapes Demand and Brand Risk
Day 2: Brand Protection Models and Lessons from Past Recessions
Day 3: Budget Reallocation, Value Offers and Retention
Day 4: B2B, Trade Partners, Scenario Triggers and Return Under Pressure
Day 5: Case Brand Downturn Marketing Plan
Skills You Will Gain
Why Attend This Course
Conclusion