Recession Marketing Strategy: Share of Voice, Value Offers and Downturn Budgets – Jeddah, 28 Mar – 1 Apr 2027
Recession Marketing Strategy: Share of Voice, Value Offers and Downturn Budgets runs in Jeddah from Sunday 28 March to Thursday 1 April 2027 (1 Week). The fee is 19,500 SAR per participant. The same programme is also scheduled in 7 other cities.
- Dates
- Length
- 1 Week
- Fee per participant
- 19,500 SAR
- Format
- In person, Jeddah
- Venue
- Corniche four-star
- Status
- Open for registration
- Week
- 12 of 2027
- Reference
- 945_21646
This session
28 Mar – 1 Apr 2027
This Recession Marketing Strategy: Share of Voice, Value Offers and Downturn Budgets session in Jeddah runs from Sunday 28 March to Thursday 1 April 2027 (week 12, Q1 2027). It is the only date in Jeddah in 2027, at a fee of 19,500 SAR. Registration is open for this date. It is held in person at Corniche four-star.
How do I book this date?
Register online to request your place, or send us a question about this date first.
Reference for this date: 945_21646. Quote it when you contact us.
Before you book, read our cancellation policy.
Let’s talk about your next step.
Questions about this date
When does Recession Marketing Strategy: Share of Voice, Value Offers and Downturn Budgets in Jeddah start and finish?
It starts on Sunday 28 March and finishes on Thursday 1 April 2027: 1 Week.
How much does Recession Marketing Strategy: Share of Voice, Value Offers and Downturn Budgets in Jeddah cost?
The fee for this date is 19,500 SAR per participant. Please read our cancellation policy before you book.
Is this date held in person or online?
It is held in person in Jeddah, at Corniche four-star.
What does this programme cover?
Recession marketing strategy is often set in panic: advertising is cut across the board, discounts spread without a plan and loyal customers drift to cheaper rivals while competitors that keep investing gain share. This Core Concept course gives marketing, brand and commercial managers a structured way to read how a downturn reshapes demand, protect share of voice and brand equity, shift spend to efficient channels, redesign offers for stretched budgets and keep trade partners and customers loyal. Participants build a Downturn Marketing Plan with scenario budgets for a case brand.
The programme outline covers:
- Introduction
- Course Objectives
- Target Audience
- Course Outline
- Day 1: How a Downturn Reshapes Demand and Brand Risk
- Day 2: Brand Protection Models and Lessons from Past Recessions
- Day 3: Budget Reallocation, Value Offers and Retention
- Day 4: B2B, Trade Partners, Scenario Triggers and Return Under Pressure
- Day 5: Case Brand Downturn Marketing Plan
- Skills You Will Gain
- Why Attend This Course
- Conclusion
Where else does this programme run?
Also scheduled in 7 other cities.
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