Sales & Marketing

Agricultural Marketing: Produce Channels, Grading, Cold Chain and Export Access – London, 11–15 Oct 2027

Agricultural Marketing: Produce Channels, Grading, Cold Chain and Export Access runs in London from Monday 11 October to Friday 15 October 2027 (1 Week). The fee is 23,000 SAR per participant. The same programme is also scheduled in 7 other cities.

Dates: Monday 11 Oct – Friday 15 Oct 2027
Length: 1 Week
Fee per participant: 23,000 SAR
Format: In person, London
Venue: Central London four-star
Status: Open for registration
Week: 41 of 2027
Reference: 733_19308

This session

11–15 Oct 2027

This Agricultural Marketing: Produce Channels, Grading, Cold Chain and Export Access session in London runs from Monday 11 October to Friday 15 October 2027 (week 41, Q4 2027). It is the 2nd of 2 dates in London in 2027, at a fee of 23,000 SAR, the same for each of them. Registration is open for this date. It is held in person at Central London four-star.

When else does it run in London?

9 – 13 August 2027 23,000 SAR
11 – 15 October 2027 This date 23,000 SAR

How do I book this date?

Reference for this date: 733_19308. Quote it when you contact us.

Before you book, read our cancellation policy.

Let’s talk about your next step.

Questions about this date

When does Agricultural Marketing: Produce Channels, Grading, Cold Chain and Export Access in London start and finish?

It starts on Monday 11 October and finishes on Friday 15 October 2027: 1 Week.

How much does Agricultural Marketing: Produce Channels, Grading, Cold Chain and Export Access in London cost?

The fee for this date is 23,000 SAR per participant. Please read our cancellation policy before you book.

Is this date held in person or online?

It is held in person in London, at Central London four-star.

Where else does Agricultural Marketing: Produce Channels, Grading, Cold Chain and Export Access run?

It is also scheduled in 7 other cities: Amsterdam, Barcelona, Dammam, Dubai, Jeddah, Paris and Riyadh.

What does this programme cover?

Agricultural marketing often fails after the harvest rather than in the field: fruit and vegetables reach the wholesale market ungraded, in the wrong pack, at the peak of a glut, and growers accept whatever price the trader offers. This Core Concept course equips farm businesses, cooperatives, agribusiness sales teams and extension officers to read seasonal price patterns, choose between wholesale, retail, HoReCa, processor and export buyers, grade and pack to each buyer's specification, protect shelf life through the cold chain and build a produce brand. Participants complete a Produce Marketing Plan for a case produce line.

The programme outline covers:

Introduction
Course Objectives
Target Audience
Course Outline
Day 1: Agricultural Markets, Seasonality and Price Behaviour
Day 2: Produce Marketing Channels and Buyer Requirements
Day 3: Grading, Packing, Cold Chain and Collective Selling
Day 4: Value Addition, Produce Branding, Digital Sales and Export Access
Day 5: Case Produce Line and the Produce Marketing Plan
Skills You Will Gain
Why Attend This Course
Conclusion