Services Marketing and Service Quality: 7Ps, SERVQUAL Gaps and Customer Loyalty – Paris, 1–5 Nov 2027
Services Marketing and Service Quality: 7Ps, SERVQUAL Gaps and Customer Loyalty runs in Paris from Monday 1 November to Friday 5 November 2027 (1 Week). The fee is 23,500 SAR per participant. The same programme is also scheduled in 7 other cities.
- Dates
- Length
- 1 Week
- Fee per participant
- 23,500 SAR
- Format
- In person, Paris
- Venue
- Right Bank business hotel
- Status
- Open for registration
- Week
- 44 of 2027
- Reference
- 876_20882
This session
1–5 Nov 2027
This Services Marketing and Service Quality: 7Ps, SERVQUAL Gaps and Customer Loyalty session in Paris runs from Monday 1 November to Friday 5 November 2027 (week 44, Q4 2027). It is the 2nd of 2 dates in Paris in 2027, at a fee of 23,500 SAR, the same for each of them. Registration is open for this date. It is held in person at Right Bank business hotel.
When else does it run in Paris?
- 5 – 9 July 2027 23,500 SAR
- 1 – 5 November 2027 This date 23,500 SAR
How do I book this date?
Register online to request your place, or send us a question about this date first.
Reference for this date: 876_20882. Quote it when you contact us.
Before you book, read our cancellation policy.
Let’s talk about your next step.
Questions about this date
When does Services Marketing and Service Quality: 7Ps, SERVQUAL Gaps and Customer Loyalty in Paris start and finish?
It starts on Monday 1 November and finishes on Friday 5 November 2027: 1 Week.
How much does Services Marketing and Service Quality: 7Ps, SERVQUAL Gaps and Customer Loyalty in Paris cost?
The fee for this date is 23,500 SAR per participant. Please read our cancellation policy before you book.
Is this date held in person or online?
It is held in person in Paris, at Right Bank business hotel.
What does this programme cover?
Service businesses often market intangible offers with tools built for physical products, so promises outrun delivery, capacity sits idle or overbooked and customers leave after one poor encounter. Services marketing addresses this by treating people, process and physical evidence as part of the offer and by measuring service quality as the gap between what customers expect and what they perceive. This Core Concept course equips marketing, product and customer teams to position, price and communicate services and retain customers. Participants produce a Services Marketing Plan with a Service Quality Gap Analysis for a case service organisation.
The programme outline covers:
- Introduction
- Course Objectives
- Target Audience
- Course Outline
- Day 1: What Makes Services Different: Service Characteristics and Customer Expectations
- Day 2: Service Quality Frameworks and the Extended 7Ps Mix
- Day 3: Service Positioning, Pricing, Capacity and Communications
- Day 4: Internal Marketing, Service Recovery, Loyalty and the Service Brand
- Day 5: Case Service Organisation and the Services Marketing Plan
- Skills You Will Gain
- Why Attend This Course
- Conclusion
Where else does this programme run?
Also scheduled in 7 other cities.
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