Services Marketing and Service Quality: 7Ps, SERVQUAL Gaps and Customer Loyalty – Barcelona, 31 May – 4 Jun 2027
Services Marketing and Service Quality: 7Ps, SERVQUAL Gaps and Customer Loyalty runs in Barcelona from Monday 31 May to Friday 4 June 2027 (1 Week). The fee is 23,500 SAR per participant. The same programme is also scheduled in 7 other cities.
- Dates
- Length
- 1 Week
- Fee per participant
- 23,500 SAR
- Format
- In person, Barcelona
- Venue
- Eixample district four-star
- Status
- Open for registration
- Week
- 22 of 2027
- Reference
- 876_20884
This session
31 May – 4 Jun 2027
This Services Marketing and Service Quality: 7Ps, SERVQUAL Gaps and Customer Loyalty session in Barcelona runs from Monday 31 May to Friday 4 June 2027 (week 22, Q2 2027). It is the only date in Barcelona in 2027, at a fee of 23,500 SAR. Registration is open for this date. It is held in person at Eixample district four-star.
How do I book this date?
Register online to request your place, or send us a question about this date first.
Reference for this date: 876_20884. Quote it when you contact us.
Before you book, read our cancellation policy.
Let’s talk about your next step.
Questions about this date
When does Services Marketing and Service Quality: 7Ps, SERVQUAL Gaps and Customer Loyalty in Barcelona start and finish?
It starts on Monday 31 May and finishes on Friday 4 June 2027: 1 Week.
How much does Services Marketing and Service Quality: 7Ps, SERVQUAL Gaps and Customer Loyalty in Barcelona cost?
The fee for this date is 23,500 SAR per participant. Please read our cancellation policy before you book.
Is this date held in person or online?
It is held in person in Barcelona, at Eixample district four-star.
What does this programme cover?
Service businesses often market intangible offers with tools built for physical products, so promises outrun delivery, capacity sits idle or overbooked and customers leave after one poor encounter. Services marketing addresses this by treating people, process and physical evidence as part of the offer and by measuring service quality as the gap between what customers expect and what they perceive. This Core Concept course equips marketing, product and customer teams to position, price and communicate services and retain customers. Participants produce a Services Marketing Plan with a Service Quality Gap Analysis for a case service organisation.
The programme outline covers:
- Introduction
- Course Objectives
- Target Audience
- Course Outline
- Day 1: What Makes Services Different: Service Characteristics and Customer Expectations
- Day 2: Service Quality Frameworks and the Extended 7Ps Mix
- Day 3: Service Positioning, Pricing, Capacity and Communications
- Day 4: Internal Marketing, Service Recovery, Loyalty and the Service Brand
- Day 5: Case Service Organisation and the Services Marketing Plan
- Skills You Will Gain
- Why Attend This Course
- Conclusion
Where else does this programme run?
Also scheduled in 7 other cities.
More ways to train
- Every date of this programmeAll destinations and months
- Sales & Marketing in BarcelonaThis path’s programmes in the same city
- All programmes in BarcelonaLooking for training courses in Barcelona? CoreConsept Training Center delivers professional training in Barcelona across innovation, design...
- Sales & MarketingEvery programme in this path
- Training for your teamTell us the programme, the number of participants and your preferred dates.