Services Marketing and Service Quality: 7Ps, SERVQUAL Gaps and Customer Loyalty – Riyadh, 30 May – 3 Jun 2027
Services Marketing and Service Quality: 7Ps, SERVQUAL Gaps and Customer Loyalty runs in Riyadh from Sunday 30 May to Thursday 3 June 2027 (1 Week). The fee is 20,000 SAR per participant. The same programme is also scheduled in 7 other cities.
- Dates
- Length
- 1 Week
- Fee per participant
- 20,000 SAR
- Format
- In person, Riyadh
- Venue
- KAFD district five-star
- Status
- Open for registration
- Week
- 21 of 2027
- Reference
- 876_20888
This session
30 May – 3 Jun 2027
This Services Marketing and Service Quality: 7Ps, SERVQUAL Gaps and Customer Loyalty session in Riyadh runs from Sunday 30 May to Thursday 3 June 2027 (week 21, Q2 2027). It is the only date in Riyadh in 2027, at a fee of 20,000 SAR. Registration is open for this date. It is held in person at KAFD district five-star.
How do I book this date?
Register online to request your place, or send us a question about this date first.
Reference for this date: 876_20888. Quote it when you contact us.
Before you book, read our cancellation policy.
Let’s talk about your next step.
Questions about this date
When does Services Marketing and Service Quality: 7Ps, SERVQUAL Gaps and Customer Loyalty in Riyadh start and finish?
It starts on Sunday 30 May and finishes on Thursday 3 June 2027: 1 Week.
How much does Services Marketing and Service Quality: 7Ps, SERVQUAL Gaps and Customer Loyalty in Riyadh cost?
The fee for this date is 20,000 SAR per participant. Please read our cancellation policy before you book.
Is this date held in person or online?
It is held in person in Riyadh, at KAFD district five-star.
What does this programme cover?
Service businesses often market intangible offers with tools built for physical products, so promises outrun delivery, capacity sits idle or overbooked and customers leave after one poor encounter. Services marketing addresses this by treating people, process and physical evidence as part of the offer and by measuring service quality as the gap between what customers expect and what they perceive. This Core Concept course equips marketing, product and customer teams to position, price and communicate services and retain customers. Participants produce a Services Marketing Plan with a Service Quality Gap Analysis for a case service organisation.
The programme outline covers:
- Introduction
- Course Objectives
- Target Audience
- Course Outline
- Day 1: What Makes Services Different: Service Characteristics and Customer Expectations
- Day 2: Service Quality Frameworks and the Extended 7Ps Mix
- Day 3: Service Positioning, Pricing, Capacity and Communications
- Day 4: Internal Marketing, Service Recovery, Loyalty and the Service Brand
- Day 5: Case Service Organisation and the Services Marketing Plan
- Skills You Will Gain
- Why Attend This Course
- Conclusion
Where else does this programme run?
Also scheduled in 7 other cities.
More ways to train
- Every date of this programmeAll destinations and months
- Sales & Marketing in RiyadhThis path’s programmes in the same city
- All programmes in RiyadhLooking for training courses in Riyadh? CoreConsept Training Center delivers professional training in Riyadh across governance, PMO, leaders...
- Sales & MarketingEvery programme in this path
- Training for your teamTell us the programme, the number of participants and your preferred dates.