Sales & Marketing

Go-to-Market Strategy and New Product Launch: Positioning, Pricing and Launch Gates – London, 15–19 Mar 2027

Go-to-Market Strategy and New Product Launch: Positioning, Pricing and Launch Gates runs in London from Monday 15 March to Friday 19 March 2027 (1 Week). The fee is 23,000 SAR per participant. The same programme is also scheduled in 7 other cities.

Dates: Monday 15 Mar – Friday 19 Mar 2027
Length: 1 Week
Fee per participant: 23,000 SAR
Format: In person, London
Venue: Central London four-star
Status: Open for registration
Week: 11 of 2027
Reference: 919_21354

This session

15–19 Mar 2027

This Go-to-Market Strategy and New Product Launch: Positioning, Pricing and Launch Gates session in London runs from Monday 15 March to Friday 19 March 2027 (week 11, Q1 2027). It is the 1st of 2 dates in London in 2027, at a fee of 23,000 SAR, the same for each of them. Registration is open for this date. It is held in person at Central London four-star.

When else does it run in London?

15 – 19 March 2027 This date 23,000 SAR
4 – 8 October 2027 23,000 SAR

How do I book this date?

Reference for this date: 919_21354. Quote it when you contact us.

Before you book, read our cancellation policy.

Let’s talk about your next step.

Questions about this date

When does Go-to-Market Strategy and New Product Launch: Positioning, Pricing and Launch Gates in London start and finish?

It starts on Monday 15 March and finishes on Friday 19 March 2027: 1 Week.

How much does Go-to-Market Strategy and New Product Launch: Positioning, Pricing and Launch Gates in London cost?

The fee for this date is 23,000 SAR per participant. Please read our cancellation policy before you book.

Is this date held in person or online?

It is held in person in London, at Central London four-star.

Where else does Go-to-Market Strategy and New Product Launch: Positioning, Pricing and Launch Gates run?

It is also scheduled in 7 other cities: Amsterdam, Barcelona, Dammam, Dubai, Jeddah, Paris and Riyadh.

What does this programme cover?

New products often reach the market late, with fuzzy target segments, pricing set in a hurry and sales teams that cannot explain why a buyer should switch. A clear go-to-market strategy links who to sell to, what to promise, how to price and package, and which sales motion carries the offer, before launch money is spent. This Core Concept course gives product, marketing and sales managers the methods to build that strategy, justify it in a business case, pass launch gates and measure the first months in market. Participants produce a Go-to-Market Plan and Launch Playbook for a case product.

The programme outline covers:

Introduction
Course Objectives
Target Audience
Course Outline
Day 1: Go-to-Market Strategy Scope and Launch Diagnostics
Day 2: Segments, Ideal Customer Profile, Positioning and Pricing
Day 3: Sales Motion, Business Case and Launch Gates
Day 4: Launch Execution, Enablement and Performance Tracking
Day 5: Case Product Go-to-Market Plan and Launch Playbook
Skills You Will Gain
Why Attend This Course
Conclusion