Sales & Marketing

Hotel Sales and Marketing: Segment Mix, Key Accounts and Direct Bookings – Dubai, 1–5 Mar 2027

Hotel Sales and Marketing: Segment Mix, Key Accounts and Direct Bookings runs in Dubai from Monday 1 March to Friday 5 March 2027 (1 Week). The fee is 19,500 SAR per participant. The same programme is also scheduled in 7 other cities.

Dates: Monday 1 Mar – Friday 5 Mar 2027
Length: 1 Week
Fee per participant: 19,500 SAR
Format: In person, Dubai
Venue: Five-star CBD venue
Status: Open for registration
Week: 9 of 2027
Reference: 969_21901

This session

1–5 Mar 2027

This Hotel Sales and Marketing: Segment Mix, Key Accounts and Direct Bookings session in Dubai runs from Monday 1 March to Friday 5 March 2027 (week 9, Q1 2027). It is the 1st of 2 dates in Dubai in 2027, at a fee of 19,500 SAR, the same for each of them. Registration is open for this date. It is held in person at Five-star CBD venue.

When else does it run in Dubai?

1 – 5 March 2027 This date 19,500 SAR
17 – 21 May 2027 19,500 SAR

How do I book this date?

Reference for this date: 969_21901. Quote it when you contact us.

Before you book, read our cancellation policy.

Let’s talk about your next step.

Questions about this date

When does Hotel Sales and Marketing: Segment Mix, Key Accounts and Direct Bookings in Dubai start and finish?

It starts on Monday 1 March and finishes on Friday 5 March 2027: 1 Week.

How much does Hotel Sales and Marketing: Segment Mix, Key Accounts and Direct Bookings in Dubai cost?

The fee for this date is 19,500 SAR per participant. Please read our cancellation policy before you book.

Is this date held in person or online?

It is held in person in Dubai, at Five-star CBD venue.

Where else does Hotel Sales and Marketing: Segment Mix, Key Accounts and Direct Bookings run?

It is also scheduled in 7 other cities: Amsterdam, Barcelona, Dammam, Jeddah, London, Paris and Riyadh.

What does this programme cover?

Hotel sales and marketing is taught in this 1-week course for the managers who own a property's corporate accounts, group and event business, campaigns and direct bookings, and it ends with an Annual Hotel Sales and Marketing Plan for a case hotel. Many hotels chase occupancy with scattered sales calls, unplanned promotions and rising OTA commission, while no one links segment targets, account production and marketing spend in one plan. Participants already run sales or marketing activity and work through case study data from city, resort and airport hotels. The course is delivered by CoreConcept Training Center.

The programme outline covers:

Introduction
Course Objectives
Target Audience
Course Outline
Day 1: The Hotel Commercial Function and Segment Mix Baseline
Day 2: Account Planning, MICE Buyers and Segment Value Propositions
Day 3: Selling Rooms, Meetings and Events in Practice
Day 4: Direct Bookings, Digital Marketing, Distribution Cost and Loyalty
Day 5: Case Study: Annual Sales and Marketing Plan for a Case Hotel
Skills You Will Gain
Why Attend This Course
Conclusion