Hotel Sales and Marketing: Segment Mix, Key Accounts and Direct Bookings – Amsterdam, 30 Nov – 4 Dec 2026
Hotel Sales and Marketing: Segment Mix, Key Accounts and Direct Bookings runs in Amsterdam from Monday 30 November to Friday 4 December 2026 (1 Week). The fee is 23,500 SAR per participant. The same programme is also scheduled in 7 other cities.
- Dates
- Length
- 1 Week
- Fee per participant
- 23,500 SAR
- Format
- In person, Amsterdam
- Venue
- Zuidas business district hotel
- Status
- Open for registration
- Week
- 49 of 2026
- Reference
- 969_21908
This session
30 Nov – 4 Dec 2026
This Hotel Sales and Marketing: Segment Mix, Key Accounts and Direct Bookings session in Amsterdam runs from Monday 30 November to Friday 4 December 2026 (week 49, Q4 2026). It is the only date in Amsterdam in 2026, at a fee of 23,500 SAR. Registration is open for this date. It is held in person at Zuidas business district hotel.
How do I book this date?
Register online to request your place, or send us a question about this date first.
Reference for this date: 969_21908. Quote it when you contact us.
Before you book, read our cancellation policy.
Let’s talk about your next step.
Questions about this date
When does Hotel Sales and Marketing: Segment Mix, Key Accounts and Direct Bookings in Amsterdam start and finish?
It starts on Monday 30 November and finishes on Friday 4 December 2026: 1 Week.
How much does Hotel Sales and Marketing: Segment Mix, Key Accounts and Direct Bookings in Amsterdam cost?
The fee for this date is 23,500 SAR per participant. Please read our cancellation policy before you book.
Is this date held in person or online?
It is held in person in Amsterdam, at Zuidas business district hotel.
What does this programme cover?
Hotel sales and marketing is taught in this 1-week course for the managers who own a property's corporate accounts, group and event business, campaigns and direct bookings, and it ends with an Annual Hotel Sales and Marketing Plan for a case hotel. Many hotels chase occupancy with scattered sales calls, unplanned promotions and rising OTA commission, while no one links segment targets, account production and marketing spend in one plan. Participants already run sales or marketing activity and work through case study data from city, resort and airport hotels. The course is delivered by CoreConcept Training Center.
The programme outline covers:
- Introduction
- Course Objectives
- Target Audience
- Course Outline
- Day 1: The Hotel Commercial Function and Segment Mix Baseline
- Day 2: Account Planning, MICE Buyers and Segment Value Propositions
- Day 3: Selling Rooms, Meetings and Events in Practice
- Day 4: Direct Bookings, Digital Marketing, Distribution Cost and Loyalty
- Day 5: Case Study: Annual Sales and Marketing Plan for a Case Hotel
- Skills You Will Gain
- Why Attend This Course
- Conclusion
Where else does this programme run?
Also scheduled in 7 other cities.
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