Hotel Sales and Marketing: Segment Mix, Key Accounts and Direct Bookings – Riyadh, 21–25 Feb 2027
Hotel Sales and Marketing: Segment Mix, Key Accounts and Direct Bookings runs in Riyadh from Sunday 21 February to Thursday 25 February 2027 (1 Week). The fee is 20,000 SAR per participant. The same programme is also scheduled in 7 other cities.
- Dates
- Length
- 1 Week
- Fee per participant
- 20,000 SAR
- Format
- In person, Riyadh
- Venue
- KAFD district five-star
- Status
- Open for registration
- Week
- 7 of 2027
- Reference
- 969_21911
This session
21–25 Feb 2027
This Hotel Sales and Marketing: Segment Mix, Key Accounts and Direct Bookings session in Riyadh runs from Sunday 21 February to Thursday 25 February 2027 (week 7, Q1 2027). It is the only date in Riyadh in 2027, at a fee of 20,000 SAR. Registration is open for this date. It is held in person at KAFD district five-star.
How do I book this date?
Register online to request your place, or send us a question about this date first.
Reference for this date: 969_21911. Quote it when you contact us.
Before you book, read our cancellation policy.
Let’s talk about your next step.
Questions about this date
When does Hotel Sales and Marketing: Segment Mix, Key Accounts and Direct Bookings in Riyadh start and finish?
It starts on Sunday 21 February and finishes on Thursday 25 February 2027: 1 Week.
How much does Hotel Sales and Marketing: Segment Mix, Key Accounts and Direct Bookings in Riyadh cost?
The fee for this date is 20,000 SAR per participant. Please read our cancellation policy before you book.
Is this date held in person or online?
It is held in person in Riyadh, at KAFD district five-star.
What does this programme cover?
Hotel sales and marketing is taught in this 1-week course for the managers who own a property's corporate accounts, group and event business, campaigns and direct bookings, and it ends with an Annual Hotel Sales and Marketing Plan for a case hotel. Many hotels chase occupancy with scattered sales calls, unplanned promotions and rising OTA commission, while no one links segment targets, account production and marketing spend in one plan. Participants already run sales or marketing activity and work through case study data from city, resort and airport hotels. The course is delivered by CoreConcept Training Center.
The programme outline covers:
- Introduction
- Course Objectives
- Target Audience
- Course Outline
- Day 1: The Hotel Commercial Function and Segment Mix Baseline
- Day 2: Account Planning, MICE Buyers and Segment Value Propositions
- Day 3: Selling Rooms, Meetings and Events in Practice
- Day 4: Direct Bookings, Digital Marketing, Distribution Cost and Loyalty
- Day 5: Case Study: Annual Sales and Marketing Plan for a Case Hotel
- Skills You Will Gain
- Why Attend This Course
- Conclusion
Where else does this programme run?
Also scheduled in 7 other cities.
More ways to train
- Every date of this programmeAll destinations and months
- Sales & Marketing in RiyadhThis path’s programmes in the same city
- All programmes in RiyadhLooking for training courses in Riyadh? CoreConsept Training Center delivers professional training in Riyadh across governance, PMO, leaders...
- Sales & MarketingEvery programme in this path
- Training for your teamTell us the programme, the number of participants and your preferred dates.