Sales & Marketing

Integrated Marketing Communications (IMC): Promotion Mix, Sales Promotion and Campaign Planning – Dubai, 20 Sep – 1 Oct 2027

Integrated Marketing Communications (IMC): Promotion Mix, Sales Promotion and Campaign Planning runs in Dubai from Monday 20 September to Friday 1 October 2027 (2 Weeks). The fee is 35,100 SAR per participant. The same programme is also scheduled in 7 other cities.

Dates: Monday 20 Sep – Friday 1 Oct 2027
Length: 2 Weeks
Fee per participant: 35,100 SAR
Format: In person, Dubai
Venue: Five-star CBD venue
Status: Open for registration
Week: 38 of 2027
Reference: 973_21945

This session

20 Sep – 1 Oct 2027

This Integrated Marketing Communications (IMC): Promotion Mix, Sales Promotion and Campaign Planning session in Dubai runs from Monday 20 September to Friday 1 October 2027 (week 38, Q3 2027). It is the 2nd of 2 dates in Dubai in 2027, at a fee of 35,100 SAR, the same for each of them. Registration is open for this date. It is held in person at Five-star CBD venue.

When else does it run in Dubai?

26 April – 7 May 2027 35,100 SAR
20 September – 1 October 2027 This date 35,100 SAR

How do I book this date?

Reference for this date: 973_21945. Quote it when you contact us.

Before you book, read our cancellation policy.

Let’s talk about your next step.

Questions about this date

When does Integrated Marketing Communications (IMC): Promotion Mix, Sales Promotion and Campaign Planning in Dubai start and finish?

It starts on Monday 20 September and finishes on Friday 1 October 2027: 2 Weeks.

How much does Integrated Marketing Communications (IMC): Promotion Mix, Sales Promotion and Campaign Planning in Dubai cost?

The fee for this date is 35,100 SAR per participant. Please read our cancellation policy before you book.

Is this date held in person or online?

It is held in person in Dubai, at Five-star CBD venue.

Where else does Integrated Marketing Communications (IMC): Promotion Mix, Sales Promotion and Campaign Planning run?

It is also scheduled in 7 other cities: Amsterdam, Barcelona, Dammam, Jeddah, London, Paris and Riyadh.

What does this programme cover?

Integrated Marketing Communications and Sales Promotion is a 2-week course for marketing, brand, communications and public relations management functions, and it ends with an Integrated Campaign Plan carrying a promotion calendar and budget. It addresses a common organisational problem: advertising, publicity, promotions, sales support and digital activity run as separate efforts, so audiences receive conflicting messages and discount spend erodes the brand. Participants already manage campaigns or brand activity and learn through case study work on real briefs, promotion mechanics and budgets. The course is delivered by CoreConcept Training Center within its integrated marketing communications portfolio.

The programme outline covers:

Introduction
Course Objectives
Target Audience
Course Outline
Day 1: IMC Foundations and the Communication Process
Day 2: Communication Objectives and Audience Insight
Day 3: Positioning, Brand Proposition and the Single Creative Platform
Day 4: The Promotion Mix Tools and Their Roles
Day 5: Week-One Integration Case: Strategy, Audience and Message
Day 6: Sales Promotion Design for Consumers and Trade
Day 7: Brand Consistency, Promotion Governance and Marketing-PR Alignment
Day 8: Channel Selection, Touchpoint Planning and Agency Briefing
Day 9: Promotion Budgeting and Campaign Measurement
Day 10: Case Study Capstone: Integrated Campaign Plan, Promotion Calendar and Budget
Skills You Will Gain
Why Attend This Course
Conclusion