Integrated Marketing Communications (IMC): Promotion Mix, Sales Promotion and Campaign Planning – Barcelona, 5–16 Apr 2027
Integrated Marketing Communications (IMC): Promotion Mix, Sales Promotion and Campaign Planning runs in Barcelona from Monday 5 April to Friday 16 April 2027 (2 Weeks). The fee is 42,300 SAR per participant. The same programme is also scheduled in 7 other cities.
- Dates
- Length
- 2 Weeks
- Fee per participant
- 42,300 SAR
- Format
- In person, Barcelona
- Venue
- Eixample district four-star
- Status
- Open for registration
- Week
- 14 of 2027
- Reference
- 973_21951
This session
5–16 Apr 2027
This Integrated Marketing Communications (IMC): Promotion Mix, Sales Promotion and Campaign Planning session in Barcelona runs from Monday 5 April to Friday 16 April 2027 (week 14, Q2 2027). It is the only date in Barcelona in 2027, at a fee of 42,300 SAR. Registration is open for this date. It is held in person at Eixample district four-star.
How do I book this date?
Register online to request your place, or send us a question about this date first.
Reference for this date: 973_21951. Quote it when you contact us.
Before you book, read our cancellation policy.
Let’s talk about your next step.
Questions about this date
When does Integrated Marketing Communications (IMC): Promotion Mix, Sales Promotion and Campaign Planning in Barcelona start and finish?
It starts on Monday 5 April and finishes on Friday 16 April 2027: 2 Weeks.
How much does Integrated Marketing Communications (IMC): Promotion Mix, Sales Promotion and Campaign Planning in Barcelona cost?
The fee for this date is 42,300 SAR per participant. Please read our cancellation policy before you book.
Is this date held in person or online?
It is held in person in Barcelona, at Eixample district four-star.
What does this programme cover?
Integrated Marketing Communications and Sales Promotion is a 2-week course for marketing, brand, communications and public relations management functions, and it ends with an Integrated Campaign Plan carrying a promotion calendar and budget. It addresses a common organisational problem: advertising, publicity, promotions, sales support and digital activity run as separate efforts, so audiences receive conflicting messages and discount spend erodes the brand. Participants already manage campaigns or brand activity and learn through case study work on real briefs, promotion mechanics and budgets. The course is delivered by CoreConcept Training Center within its integrated marketing communications portfolio.
The programme outline covers:
- Introduction
- Course Objectives
- Target Audience
- Course Outline
- Day 1: IMC Foundations and the Communication Process
- Day 2: Communication Objectives and Audience Insight
- Day 3: Positioning, Brand Proposition and the Single Creative Platform
- Day 4: The Promotion Mix Tools and Their Roles
- Day 5: Week-One Integration Case: Strategy, Audience and Message
- Day 6: Sales Promotion Design for Consumers and Trade
- Day 7: Brand Consistency, Promotion Governance and Marketing-PR Alignment
- Day 8: Channel Selection, Touchpoint Planning and Agency Briefing
- Day 9: Promotion Budgeting and Campaign Measurement
- Day 10: Case Study Capstone: Integrated Campaign Plan, Promotion Calendar and Budget
- Skills You Will Gain
- Why Attend This Course
- Conclusion
Where else does this programme run?
Also scheduled in 7 other cities.
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