Sales & Marketing

Integrated Marketing Communications (IMC): Promotion Mix, Sales Promotion and Campaign Planning – London, 15–26 Nov 2027

Integrated Marketing Communications (IMC): Promotion Mix, Sales Promotion and Campaign Planning runs in London from Monday 15 November to Friday 26 November 2027 (2 Weeks). The fee is 41,400 SAR per participant. The same programme is also scheduled in 7 other cities.

Dates: Monday 15 Nov – Friday 26 Nov 2027
Length: 2 Weeks
Fee per participant: 41,400 SAR
Format: In person, London
Venue: Central London four-star
Status: Open for registration
Week: 46 of 2027
Reference: 973_21947

This session

15–26 Nov 2027

This Integrated Marketing Communications (IMC): Promotion Mix, Sales Promotion and Campaign Planning session in London runs from Monday 15 November to Friday 26 November 2027 (week 46, Q4 2027). It is the 2nd of 2 dates in London in 2027, at a fee of 41,400 SAR, the same for each of them. Registration is open for this date. It is held in person at Central London four-star.

When else does it run in London?

16 – 27 August 2027 41,400 SAR
15 – 26 November 2027 This date 41,400 SAR

How do I book this date?

Reference for this date: 973_21947. Quote it when you contact us.

Before you book, read our cancellation policy.

Let’s talk about your next step.

Questions about this date

When does Integrated Marketing Communications (IMC): Promotion Mix, Sales Promotion and Campaign Planning in London start and finish?

It starts on Monday 15 November and finishes on Friday 26 November 2027: 2 Weeks.

How much does Integrated Marketing Communications (IMC): Promotion Mix, Sales Promotion and Campaign Planning in London cost?

The fee for this date is 41,400 SAR per participant. Please read our cancellation policy before you book.

Is this date held in person or online?

It is held in person in London, at Central London four-star.

Where else does Integrated Marketing Communications (IMC): Promotion Mix, Sales Promotion and Campaign Planning run?

It is also scheduled in 7 other cities: Amsterdam, Barcelona, Dammam, Dubai, Jeddah, Paris and Riyadh.

What does this programme cover?

Integrated Marketing Communications and Sales Promotion is a 2-week course for marketing, brand, communications and public relations management functions, and it ends with an Integrated Campaign Plan carrying a promotion calendar and budget. It addresses a common organisational problem: advertising, publicity, promotions, sales support and digital activity run as separate efforts, so audiences receive conflicting messages and discount spend erodes the brand. Participants already manage campaigns or brand activity and learn through case study work on real briefs, promotion mechanics and budgets. The course is delivered by CoreConcept Training Center within its integrated marketing communications portfolio.

The programme outline covers:

Introduction
Course Objectives
Target Audience
Course Outline
Day 1: IMC Foundations and the Communication Process
Day 2: Communication Objectives and Audience Insight
Day 3: Positioning, Brand Proposition and the Single Creative Platform
Day 4: The Promotion Mix Tools and Their Roles
Day 5: Week-One Integration Case: Strategy, Audience and Message
Day 6: Sales Promotion Design for Consumers and Trade
Day 7: Brand Consistency, Promotion Governance and Marketing-PR Alignment
Day 8: Channel Selection, Touchpoint Planning and Agency Briefing
Day 9: Promotion Budgeting and Campaign Measurement
Day 10: Case Study Capstone: Integrated Campaign Plan, Promotion Calendar and Budget
Skills You Will Gain
Why Attend This Course
Conclusion