Bank Marketing: Customer Segments, Banking Product Propositions and Campaign ROI – London, 26–30 Jul 2027
Bank Marketing: Customer Segments, Banking Product Propositions and Campaign ROI runs in London from Monday 26 July to Friday 30 July 2027 (1 Week). The fee is 23,000 SAR per participant. The same programme is also scheduled in 7 other cities.
- Dates
- Length
- 1 Week
- Fee per participant
- 23,000 SAR
- Format
- In person, London
- Venue
- Central London four-star
- Status
- Open for registration
- Week
- 30 of 2027
- Reference
- 808_20132
This session
26–30 Jul 2027
This Bank Marketing: Customer Segments, Banking Product Propositions and Campaign ROI session in London runs from Monday 26 July to Friday 30 July 2027 (week 30, Q3 2027). It is the only date in London in 2027, at a fee of 23,000 SAR, the same for each of them. Registration is open for this date. It is held in person at Central London four-star.
When else does it run in London?
- 30 November – 4 December 2026 23,000 SAR
- 26 – 30 July 2027 This date 23,000 SAR
How do I book this date?
Register online to request your place, or send us a question about this date first.
Reference for this date: 808_20132. Quote it when you contact us.
Before you book, read our cancellation policy.
Let’s talk about your next step.
Questions about this date
When does Bank Marketing: Customer Segments, Banking Product Propositions and Campaign ROI in London start and finish?
It starts on Monday 26 July and finishes on Friday 30 July 2027: 1 Week.
How much does Bank Marketing: Customer Segments, Banking Product Propositions and Campaign ROI in London cost?
The fee for this date is 23,000 SAR per participant. Please read our cancellation policy before you book.
Is this date held in person or online?
It is held in person in London, at Central London four-star.
What does this programme cover?
Bank marketing budgets are often spent on rate-led campaigns that attract short-lived, price-sensitive balances, while affluent and SME clients drift to competitors whose propositions fit them better and branch, app and contact-centre teams promote conflicting messages. This Core Concept course equips bank marketing, product and branch managers to segment retail, affluent and SME customers, build conventional and Sharia-compliant propositions, price and bundle deposits, cards and financing, design acquisition journeys, clear campaigns against fair treatment rules and prove marketing ROI. Participants produce a Bank Product Launch Marketing Plan.
The programme outline covers:
- Introduction
- Course Objectives
- Target Audience
- Course Outline
- Day 1: Financial Services Marketing Characteristics and the Bank's Current Position
- Day 2: Segmentation, Propositions and Banking Product Design
- Day 3: Pricing, Bundling and Branch and Digital Acquisition Journeys
- Day 4: Campaign Governance, Customer Value and Retention
- Day 5: Case Study: Bank Product Launch Marketing Plan
- Skills You Will Gain
- Why Attend This Course
- Conclusion
Where else does this programme run?
Also scheduled in 7 other cities.
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