Bank Marketing: Customer Segments, Banking Product Propositions and Campaign ROI – Riyadh, 17–21 Jan 2027
Bank Marketing: Customer Segments, Banking Product Propositions and Campaign ROI runs in Riyadh from Sunday 17 January to Thursday 21 January 2027 (1 Week). The fee is 20,000 SAR per participant. The same programme is also scheduled in 7 other cities.
- Dates
- Length
- 1 Week
- Fee per participant
- 20,000 SAR
- Format
- In person, Riyadh
- Venue
- KAFD district five-star
- Status
- Open for registration
- Week
- 2 of 2027
- Reference
- 808_20140
This session
17–21 Jan 2027
This Bank Marketing: Customer Segments, Banking Product Propositions and Campaign ROI session in Riyadh runs from Sunday 17 January to Thursday 21 January 2027 (week 2, Q1 2027). It is the only date in Riyadh in 2027, at a fee of 20,000 SAR. Registration is open for this date. It is held in person at KAFD district five-star.
How do I book this date?
Register online to request your place, or send us a question about this date first.
Reference for this date: 808_20140. Quote it when you contact us.
Before you book, read our cancellation policy.
Let’s talk about your next step.
Questions about this date
When does Bank Marketing: Customer Segments, Banking Product Propositions and Campaign ROI in Riyadh start and finish?
It starts on Sunday 17 January and finishes on Thursday 21 January 2027: 1 Week.
How much does Bank Marketing: Customer Segments, Banking Product Propositions and Campaign ROI in Riyadh cost?
The fee for this date is 20,000 SAR per participant. Please read our cancellation policy before you book.
Is this date held in person or online?
It is held in person in Riyadh, at KAFD district five-star.
What does this programme cover?
Bank marketing budgets are often spent on rate-led campaigns that attract short-lived, price-sensitive balances, while affluent and SME clients drift to competitors whose propositions fit them better and branch, app and contact-centre teams promote conflicting messages. This Core Concept course equips bank marketing, product and branch managers to segment retail, affluent and SME customers, build conventional and Sharia-compliant propositions, price and bundle deposits, cards and financing, design acquisition journeys, clear campaigns against fair treatment rules and prove marketing ROI. Participants produce a Bank Product Launch Marketing Plan.
The programme outline covers:
- Introduction
- Course Objectives
- Target Audience
- Course Outline
- Day 1: Financial Services Marketing Characteristics and the Bank's Current Position
- Day 2: Segmentation, Propositions and Banking Product Design
- Day 3: Pricing, Bundling and Branch and Digital Acquisition Journeys
- Day 4: Campaign Governance, Customer Value and Retention
- Day 5: Case Study: Bank Product Launch Marketing Plan
- Skills You Will Gain
- Why Attend This Course
- Conclusion
Where else does this programme run?
Also scheduled in 7 other cities.
More ways to train
- Every date of this programmeAll destinations and months
- Sales & Marketing in RiyadhThis path’s programmes in the same city
- All programmes in RiyadhLooking for training courses in Riyadh? CoreConsept Training Center delivers professional training in Riyadh across governance, PMO, leaders...
- Sales & MarketingEvery programme in this path
- Training for your teamTell us the programme, the number of participants and your preferred dates.