Sales & Marketing

Bank Marketing: Customer Segments, Banking Product Propositions and Campaign ROI – Paris, 1–5 Feb 2027

Bank Marketing: Customer Segments, Banking Product Propositions and Campaign ROI runs in Paris from Monday 1 February to Friday 5 February 2027 (1 Week). The fee is 23,500 SAR per participant. The same programme is also scheduled in 7 other cities.

Dates: Monday 1 Feb – Friday 5 Feb 2027
Length: 1 Week
Fee per participant: 23,500 SAR
Format: In person, Paris
Venue: Right Bank business hotel
Status: Open for registration
Week: 5 of 2027
Reference: 808_20134

This session

1–5 Feb 2027

This Bank Marketing: Customer Segments, Banking Product Propositions and Campaign ROI session in Paris runs from Monday 1 February to Friday 5 February 2027 (week 5, Q1 2027). It is the 1st of 2 dates in Paris in 2027, at a fee of 23,500 SAR, the same for each of them. Registration is open for this date. It is held in person at Right Bank business hotel.

When else does it run in Paris?

1 – 5 February 2027 This date 23,500 SAR
12 – 16 July 2027 23,500 SAR

How do I book this date?

Reference for this date: 808_20134. Quote it when you contact us.

Before you book, read our cancellation policy.

Let’s talk about your next step.

Questions about this date

When does Bank Marketing: Customer Segments, Banking Product Propositions and Campaign ROI in Paris start and finish?

It starts on Monday 1 February and finishes on Friday 5 February 2027: 1 Week.

How much does Bank Marketing: Customer Segments, Banking Product Propositions and Campaign ROI in Paris cost?

The fee for this date is 23,500 SAR per participant. Please read our cancellation policy before you book.

Is this date held in person or online?

It is held in person in Paris, at Right Bank business hotel.

Where else does Bank Marketing: Customer Segments, Banking Product Propositions and Campaign ROI run?

It is also scheduled in 7 other cities: Amsterdam, Barcelona, Dammam, Dubai, Jeddah, London and Riyadh.

What does this programme cover?

Bank marketing budgets are often spent on rate-led campaigns that attract short-lived, price-sensitive balances, while affluent and SME clients drift to competitors whose propositions fit them better and branch, app and contact-centre teams promote conflicting messages. This Core Concept course equips bank marketing, product and branch managers to segment retail, affluent and SME customers, build conventional and Sharia-compliant propositions, price and bundle deposits, cards and financing, design acquisition journeys, clear campaigns against fair treatment rules and prove marketing ROI. Participants produce a Bank Product Launch Marketing Plan.

The programme outline covers:

Introduction
Course Objectives
Target Audience
Course Outline
Day 1: Financial Services Marketing Characteristics and the Bank's Current Position
Day 2: Segmentation, Propositions and Banking Product Design
Day 3: Pricing, Bundling and Branch and Digital Acquisition Journeys
Day 4: Campaign Governance, Customer Value and Retention
Day 5: Case Study: Bank Product Launch Marketing Plan
Skills You Will Gain
Why Attend This Course
Conclusion