Bank Marketing: Customer Segments, Banking Product Propositions and Campaign ROI – Dammam, 22–26 Nov 2026
Bank Marketing: Customer Segments, Banking Product Propositions and Campaign ROI runs in Dammam from Sunday 22 November to Thursday 26 November 2026 (1 Week). The fee is 19,500 SAR per participant. The same programme is also scheduled in 7 other cities.
- Dates
- Length
- 1 Week
- Fee per participant
- 19,500 SAR
- Format
- In person, Dammam
- Venue
- Eastern Province five-star
- Status
- Open for registration
- Week
- 47 of 2026
- Reference
- 808_20138
This session
22–26 Nov 2026
This Bank Marketing: Customer Segments, Banking Product Propositions and Campaign ROI session in Dammam runs from Sunday 22 November to Thursday 26 November 2026 (week 47, Q4 2026). It is the only date in Dammam in 2026, at a fee of 19,500 SAR. Registration is open for this date. It is held in person at Eastern Province five-star.
How do I book this date?
Register online to request your place, or send us a question about this date first.
Reference for this date: 808_20138. Quote it when you contact us.
Before you book, read our cancellation policy.
Let’s talk about your next step.
Questions about this date
When does Bank Marketing: Customer Segments, Banking Product Propositions and Campaign ROI in Dammam start and finish?
It starts on Sunday 22 November and finishes on Thursday 26 November 2026: 1 Week.
How much does Bank Marketing: Customer Segments, Banking Product Propositions and Campaign ROI in Dammam cost?
The fee for this date is 19,500 SAR per participant. Please read our cancellation policy before you book.
Is this date held in person or online?
It is held in person in Dammam, at Eastern Province five-star.
What does this programme cover?
Bank marketing budgets are often spent on rate-led campaigns that attract short-lived, price-sensitive balances, while affluent and SME clients drift to competitors whose propositions fit them better and branch, app and contact-centre teams promote conflicting messages. This Core Concept course equips bank marketing, product and branch managers to segment retail, affluent and SME customers, build conventional and Sharia-compliant propositions, price and bundle deposits, cards and financing, design acquisition journeys, clear campaigns against fair treatment rules and prove marketing ROI. Participants produce a Bank Product Launch Marketing Plan.
The programme outline covers:
- Introduction
- Course Objectives
- Target Audience
- Course Outline
- Day 1: Financial Services Marketing Characteristics and the Bank's Current Position
- Day 2: Segmentation, Propositions and Banking Product Design
- Day 3: Pricing, Bundling and Branch and Digital Acquisition Journeys
- Day 4: Campaign Governance, Customer Value and Retention
- Day 5: Case Study: Bank Product Launch Marketing Plan
- Skills You Will Gain
- Why Attend This Course
- Conclusion
Where else does this programme run?
Also scheduled in 7 other cities.
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