Bank Marketing: Customer Segments, Banking Product Propositions and Campaign ROI – Amsterdam, 7–11 Dec 2026
Bank Marketing: Customer Segments, Banking Product Propositions and Campaign ROI runs in Amsterdam from Monday 7 December to Friday 11 December 2026 (1 Week). The fee is 23,500 SAR per participant. The same programme is also scheduled in 7 other cities.
- Dates
- Length
- 1 Week
- Fee per participant
- 23,500 SAR
- Format
- In person, Amsterdam
- Venue
- Zuidas business district hotel
- Status
- Open for registration
- Week
- 50 of 2026
- Reference
- 808_20137
This session
7–11 Dec 2026
This Bank Marketing: Customer Segments, Banking Product Propositions and Campaign ROI session in Amsterdam runs from Monday 7 December to Friday 11 December 2026 (week 50, Q4 2026). It is the only date in Amsterdam in 2026, at a fee of 23,500 SAR. Registration is open for this date. It is held in person at Zuidas business district hotel.
How do I book this date?
Register online to request your place, or send us a question about this date first.
Reference for this date: 808_20137. Quote it when you contact us.
Before you book, read our cancellation policy.
Let’s talk about your next step.
Questions about this date
When does Bank Marketing: Customer Segments, Banking Product Propositions and Campaign ROI in Amsterdam start and finish?
It starts on Monday 7 December and finishes on Friday 11 December 2026: 1 Week.
How much does Bank Marketing: Customer Segments, Banking Product Propositions and Campaign ROI in Amsterdam cost?
The fee for this date is 23,500 SAR per participant. Please read our cancellation policy before you book.
Is this date held in person or online?
It is held in person in Amsterdam, at Zuidas business district hotel.
What does this programme cover?
Bank marketing budgets are often spent on rate-led campaigns that attract short-lived, price-sensitive balances, while affluent and SME clients drift to competitors whose propositions fit them better and branch, app and contact-centre teams promote conflicting messages. This Core Concept course equips bank marketing, product and branch managers to segment retail, affluent and SME customers, build conventional and Sharia-compliant propositions, price and bundle deposits, cards and financing, design acquisition journeys, clear campaigns against fair treatment rules and prove marketing ROI. Participants produce a Bank Product Launch Marketing Plan.
The programme outline covers:
- Introduction
- Course Objectives
- Target Audience
- Course Outline
- Day 1: Financial Services Marketing Characteristics and the Bank's Current Position
- Day 2: Segmentation, Propositions and Banking Product Design
- Day 3: Pricing, Bundling and Branch and Digital Acquisition Journeys
- Day 4: Campaign Governance, Customer Value and Retention
- Day 5: Case Study: Bank Product Launch Marketing Plan
- Skills You Will Gain
- Why Attend This Course
- Conclusion
Where else does this programme run?
Also scheduled in 7 other cities.
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