Sales & Marketing

Bank Marketing: Customer Segments, Banking Product Propositions and Campaign ROI – Dubai, 5–9 Apr 2027

Bank Marketing: Customer Segments, Banking Product Propositions and Campaign ROI runs in Dubai from Monday 5 April to Friday 9 April 2027 (1 Week). The fee is 19,500 SAR per participant. The same programme is also scheduled in 7 other cities.

Dates: Monday 5 Apr – Friday 9 Apr 2027
Length: 1 Week
Fee per participant: 19,500 SAR
Format: In person, Dubai
Venue: Five-star CBD venue
Status: Open for registration
Week: 14 of 2027
Reference: 808_20131

This session

5–9 Apr 2027

This Bank Marketing: Customer Segments, Banking Product Propositions and Campaign ROI session in Dubai runs from Monday 5 April to Friday 9 April 2027 (week 14, Q2 2027). It is the 1st of 2 dates in Dubai in 2027, at a fee of 19,500 SAR, the same for each of them. Registration is open for this date. It is held in person at Five-star CBD venue.

When else does it run in Dubai?

5 – 9 April 2027 This date 19,500 SAR
5 – 9 July 2027 19,500 SAR

How do I book this date?

Reference for this date: 808_20131. Quote it when you contact us.

Before you book, read our cancellation policy.

Let’s talk about your next step.

Questions about this date

When does Bank Marketing: Customer Segments, Banking Product Propositions and Campaign ROI in Dubai start and finish?

It starts on Monday 5 April and finishes on Friday 9 April 2027: 1 Week.

How much does Bank Marketing: Customer Segments, Banking Product Propositions and Campaign ROI in Dubai cost?

The fee for this date is 19,500 SAR per participant. Please read our cancellation policy before you book.

Is this date held in person or online?

It is held in person in Dubai, at Five-star CBD venue.

Where else does Bank Marketing: Customer Segments, Banking Product Propositions and Campaign ROI run?

It is also scheduled in 7 other cities: Amsterdam, Barcelona, Dammam, Jeddah, London, Paris and Riyadh.

What does this programme cover?

Bank marketing budgets are often spent on rate-led campaigns that attract short-lived, price-sensitive balances, while affluent and SME clients drift to competitors whose propositions fit them better and branch, app and contact-centre teams promote conflicting messages. This Core Concept course equips bank marketing, product and branch managers to segment retail, affluent and SME customers, build conventional and Sharia-compliant propositions, price and bundle deposits, cards and financing, design acquisition journeys, clear campaigns against fair treatment rules and prove marketing ROI. Participants produce a Bank Product Launch Marketing Plan.

The programme outline covers:

Introduction
Course Objectives
Target Audience
Course Outline
Day 1: Financial Services Marketing Characteristics and the Bank's Current Position
Day 2: Segmentation, Propositions and Banking Product Design
Day 3: Pricing, Bundling and Branch and Digital Acquisition Journeys
Day 4: Campaign Governance, Customer Value and Retention
Day 5: Case Study: Bank Product Launch Marketing Plan
Skills You Will Gain
Why Attend This Course
Conclusion